This course is designed for those who want to develop sales management skills and build an effective sales system based on processes, communication and behavioral factors.
The course is suitable for business representatives, sales professionals, managers, students and business owners who want to manage sales not only intuitively, but also with a systematic approach.


What problem does the course solve
Sales often depend on the skills of individual people, rather than on a clear model and management mechanisms. This course helps to understand how to build the sales process, develop team capabilities and manage sales, taking into account stress, negotiations and ethical requirements.


This course helps to understand:
what sales models and formats are used in business,
what role do service and communication skills play,
how negotiation skills, NLP and EQ are used in sales,
how to manage stress in a sales environment,
what is Compliance management in sales,
and how to apply Cross Selling and Up-selling technologies.


Main topics of the course
Sales models and formats
B2C, B2B, direct and indirect sales


Service and communication skills
Customer communication and trust building


Negotiation skills, NLP and EQ
Influence, emotion management and persuasion


Stress management
Sales pressure and difficult situations management


Compliance management
Ethics, rules and responsibility in sales


Cross Selling and Up-selling technologies
Increasing average check and customer value


Sales modeling and management
Building and monitoring sales processes


As a result, participants will be able to
Build and manage a systematic sales process,
Improve sales and service skills,
Apply negotiation, NLP and EQ tools in sales,
Increase sales efficiency and sustainability.


This course is part of the Weekend School of Marketing program and contributes to the formation of a managed, ethical and results-oriented sales mindset.


The goal of the course is to help participants actually use sales management tools in a business and work environment.