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About:

Chocolate Desserts

BTL and sales promotion

The course will help you to use the most effective type of BTL advertising and its tools instead of standard advertising. This type of advertising allows you  to develop a more targeted strategy, as well as to implement non-advertising advertising.

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  • BTL tools for the modern business

  • Results and measurements in BTL

  • Non-advertising promotion tools and their effectiveness

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Start: October 23

Duration: 2 hours

Price: 18,000 drams

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Trainer: Tatevik Torosyan

  • Master's degree, Department of International Relations, YSU

  • Department of Business/Managerial Economics, ATC in conjunction with Texas A&M University

  • Marketing consultant, GIZ Armenia

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