About:

BTL and sales promotion

The course will teach you how to leverage one of the most effective advertising techniques, the BTL, going beyond the standard methods. You'll learn how to craft a more targeted strategy and implement subtle, non-intrusive advertising tactics that resonate with your audience.

BTL Tools for Modern Businesses
Results and Measurement in BTL
Non-Advertising Promotion Tools and their effectiveness

Start: October 23

Duration: 2 hours

Price: 18,000 AMD

Trainer: Tatevik Torosyan

Master's Degree, Department of International Relations, YSU
Master's Degree in Economics and Marketing, ATC in collaboration with Texas A&M
Marketing Consultant, GIZ Armenia