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We spend  We offer corporate, one-on-one and open group training courses, specialization programs and summer schools in business, marketing, branding, sales and strategy.

Any course is also conducted in an individual format.

Marketing courses

Business Team

Start: September 25

Introduction  Marketing

  • What is marketing?

  • Main functions:

  • The main functions and KPIs of the marketing manager

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Instructor: Artak Ordyan​

Details:
Work Presentation

Start: October 2

Competitor research
and analysis

  • Marketing research

  • Macro and micro analysis

  • Basic approaches and SWOT

  • PORTER'S MODEL​

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Trainer: Margarita Baburyan

Details:
Smartphone Store

Start: September 26

Customer Behavior 

  • Segmentation

  • Target definition

  • Buyer Personas

  • Internal marketing

  • Communications

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Trainer: Nane Matevosyan

Details:
The Wall of Ideas

Start: October 3

Marketing research

  • What can be done?

  • Methodology and methods

  • Research like a pro

  • Data analysis

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Trainers: Nane Matevosyan, Nona Melkonyan

Details:
Brain Scans

Start: October 9

Neuromarketing 

  • What is neuromarketing?

  • Neuromarketing methods and tools

  • Data analysis

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Trainer: Nane Matevosyan​

Details:
Professional Meeting

Start: October 3

 Classic Marketing Research 

  • What can be done?

  • Methodology and methods

  • Research like a pro

  • Data analysis

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Instructor: Nona Melkonyan

Details:
Brand Olive Oil

Start: October 10, 16

Branding, Design Marketing 

  • Basic principles of branding

  • Color psychology and basic standards

  • Brandbook (content, format, basic approaches)

  • UI/UX design approaches

  • Design efficiency and optimization

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Trainers: Armine Chagharyan,

Nane Matevosyan

Details:
Design

Start: October 10, 16

Design marketing

  • Color psychology and basic standards

  • Brandbook (content, format, basic approaches)

  • UI/UX design approaches

  • Design efficiency and optimization

  • Interior and Exterior  

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Trainer: Armine Chagharyan

Details:
Name Tag blue

Start: October 10

Branding and naming

  • Basic concepts of branding 

  • Corporate style

  • Brand identity

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Trainer: Nane Matevosyan

Details:
Newspapers

Start: October 16

Promotion tools and media planning  

  • Creative advertising

  • Media planning and sales

  • PR and media relations

  • BTL and sales promotion

  • Non-promotional tools

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Various trainers

Details:
On Air Sign

Start: October 17

Media planning and sales

  • Media planning and sales analysis

  • Formats and media

  • Ad Quality Control 

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Trainer: Tatevik Torosyan

Details:
Poster

Start: October 16

Creative advertising

  • Creation of creative advertising

  • Formats and media

  • Ad Quality Control 

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Trainer: Tigran Baloyan

Details:

Attention!

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  • Individual threads can be joined

  • An installment payment option is also available

  • A corporate or individual course can also be ordered

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​Value​

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  • Registration deadline: September 24

  • Regular price: 499,000 drams

  • Rates for individual topics on the respective topic pages and registration page

  • A 20% discount will apply if you join 3 separate themes

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microphones

Start: October 23

PR and Media Relations 

  • What is PR?

  • How to use PR in business 

  • How to build better relations with the media?

  • How to measure your performance?

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Trainer: Nona Melkonyan

Details:
App Screens

Start: October 24

Non-advertising promotion tools

  • Non-advertising promotion tools and their effectiveness

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Trainer: Vahagn Keshishyan

Details:
Stacked Business Cards

Start: October 24

BTL and sales promotion 

  • BTL tools for the modern business

  • Results and measurements in BTL

  • Non-advertising promotion tools and their effectiveness

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Trainer: Tatevik Torosyan

Details:
Digital social media

Start: October 30

Digital Marketing:

  • Digital Marketing (32 hours)

  • Digital Marketing Pro (4 hours)

  • Agile Marketing (4 hours)

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Various trainers

Details:
Texting

Start: October 31, November 6, 7

SMM and content marketing

  • Facebook marketing

  • Instagram marketing

  • LinkedIn and Google My Business

  •  Social Media Optimization

  • Digital Copywriting:

  • Social Analytics:

  • Social Strategy:

  • Management Tools 

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Various trainers

Details:
Graffiti

Start: October 30

Digital Marketing: Visual Content

  • Visuals (web, social media, etc.)

  • Tools for visuals (practical course)

  • Sources of visual materials 

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Trainer: Nane Matevosyan

Details:
Social network concept

Start: November 7, 13

Digital Advertising  

  • Facebook Ads:

  • Instagram Ads:

  • YouTube Ads    

  • Google Search Ads:

  • Google Digital Ads:

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Trainer: Nelly Avagyan

Details:
Open Sign

Start: November 20

E-Commerce:

  • The nuances of e-commerce

  • Website creation standards

  • Practical course

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Trainer: Nane Matevosyan

Details:
Organized Desk

Start: November 13, 14, 20

Website and SEO  

  • Website visual standards

  • Creating a website (practical course)

  • SEO (Onsite and Offsite)

  • Tools and platforms

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Trainer: Natalie Ghukasyan

Details:
Analytics

Start: November 21

Digital Analytics  

  • Analytical approaches

  • Tools and platforms

  • Practical course

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Trainer: Natalie Ghukasyan

Details:
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Start: November 27

Agile marketing 

  • Intro to Agile Marketing:

  • Real Time Marketing:

  • Agile Marketing Tools

  • Sprints and Iterations

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Trainer: Nane Matevosyan

Details:
Copying Down

Start: November 21

Email marketing  

  • Visual in E-Mail:

  • Copy in E-Mail:

  • Structure in e-mail

  • Tools and hands-on training

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Trainer: Nelly Avagyan

Details:
Employee

Start: November 28

Digital Marketing Pro  

  • Professional SEO tools

  • Google tools for professional use

  • SMM for professional use

  • Analytics PRO:

  • Instagram and Facebook AR filters-building professional tools

  • Sticker professional marketing tools

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Trainers: Natalie Ghukasyan, Shake Chatinyan

Details:
Colorful Business Cards

Start: December 11

Sales Management 

  • Sales models and  formats

  • Service and communication skills

  • Negotiation skills, NLP  and EQ calling

  • Stress Management 

  • Compliance management 

  • Cross Selling and Up-selling technologies

  • Sales modeling and management 

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Various trainers

Details:
Fashion Shop

Start: December 4

 Trade Marketing 

  • Merchandising standards

  • Aroma Marketing

  • Showcase design

  • POS (Point of sales) materials

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Trainer: Nane Matevosyan

Details:
Couples Therapy

Start: December 12

Service and communication skills 

  • Selling as a process

  • Sales technologies

  • Sales formats, models and techniques

  • Standards and communication skills

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Instructor: Varduhi Harutyunyan

Details:
Financial Report

Start: December 19

Sales modeling and management

  • Sales modeling and management

  • Market analysis and sales forecasts

  • CLV (Customer lifetime value)

  • CLV calculator as a modeling tool:

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Trainer: Mannik Sahakyan 

Details:
hand motions

Start: December 18

Negotiation skills, NLP  and EQ calling  

  • What is EQ and how does it work?

  • EQ models

  • Social knowledge and skills

  • Body language and NLP

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Trainers: Hakob Makdis, Nane Matevosyan

Details:
Businessmen

Start: December 25

Marketing strategy 

  • Marketing program 

  • Goal setting 

  • Reforms in real time

  • Roadmapping 

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Trainer: Artak Ordyan

Details:
Coins

Start: December 26

Finance 

  • Finance for non-financiers

  • Finance in Marketing

  • Financial management 

  • Complex problems, simple solutions 

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Trainer: Astghik Iskandaryan

Details:

IT Project Management

Working with Coffee

Start: October 5

Goal setting and key resources 

  • Main goals of the project 

  • Basic principles of SMART goals 

  • Multitasking Basics 

  • Resource Management 

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Trainer: Artak Ordyan

Office Worker

Start: October 12, 14

Process Management 

  • Process planning

  • Ghant chart (Ghant chart)

  • Process Improvement 

  • Document circulation 

  • Project criteria 

  • Project Monitoring 

  • Change Management 

  • Budgeting

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Trainer: Margarita Baburyan

Computer Tutorials

Start: October 7

Basic principles of IT team management 

  • A team is not just a group of people

  • How to attract the right people 

  • Cooperation and motivation 

  • Analysis of results

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Trainer: Artak Ordyan

Tech Watch

Start: October 19

Time management

  • Self-test

  • Goal and Time Management 

  • Prioritization Tools 

  • Interruptions and Delays 

  • Planning 

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Trainer: Nelly Tatosyan

Work Desk

Start: October 26

Classic Project Management vs Agile

  • What are the main differences 

  • What is Agile 

  • What are  the most popular Agile project tools

  • Kanban and Scrum

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Trainer: Natalie Ghukasyan

Smartphone Store

Start: October 21

Customer Management 

  • How to make customers happy?

  • Documentation and negotiations 

  • Free and paid modifications 

  • How to say "no" and not lose customers 

  • Contract Signing

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Trainer: Nelly Tatosyan

Colleagues at Work

Start: October 28, November 2, 4

Scrum and Kanban Frameworks 

  • Kanban chart

  • Rules of Scrum 

  • Sprinter and discussions

  • Backlog and User Stories 

  • Burn down table 

  • Poker planning:

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Trainer: Natalie Ghukasyan

Working with Laptop

Start: November 16, 18

 Lean Project Management 

  • Lean thinking

  • Lean 5 main principles 

  • Lean product management

  • Lean methodology 

  • Lean + Kanban

  • Case Studies:

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Trainer: Nane Matevosyan

Meeting

Start: November 9, 11

Best Online Agile Tools

  • Basic toolkit

  • Click up demonstration

  • Jira demo:

  • Practical work

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Trainer: Shake Chatinyan

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