At Slice Academy, we offer a range of flexible training solutions tailored to meet your needs. Choose from our corporate, one-to-one, or open group training courses, as well as specialization programs and summer schools in key areas such as business, marketing, branding, sales, and strategy.
All of our courses are available in an individual format for a personalized learning experience.
Marketing courses
Attention!
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Join individual modules at any point.
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Flexible payment plans available.
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Courses can be customized for corporate teams or individual learners upon request.
Registration deadline: September 24.
Standard price: 499,000 AMD.
Prices for individual modules are listed on the relevant course pages and on the registration page.
A 20% discount is available when registering for 3 or more individual modules.
Weekend School of Marketing
Start: September 27
Module 1: Introductory Marketing
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What is marketing?
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Main functions
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The main functions and KPIs of the marketing manager
Duration: 4 hours
Cost: 12 000 AMD
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Trainer: Margaret Baburyan
Start: September 28
Module 2: Customer Behavior
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Segmentation
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Target definition
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Buyer Personas
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Internal marketing
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Communications
Duration: 4 hours
Cost: 18 000 AMD
Trainer: Nane Matevossyan
Start: October 4, 5, 11
Module 3: Marketing Research.
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What can be done?
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Methodology and methods
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Research like a pro
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Data analysis
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Neuromarketing
Duration: 6 hours
Cost of the full course: 29 000 AMD
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Trainers: Nane Matevossyan, Nvard Melkonyan
Start: October 4
Module 3.1: Classic Marketing Studies.
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What can be done?
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Methodology and methods
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Research like a pro
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Data analysis
Duration: 4 hours
Price: 18 000 AMD
Trainer: Nvard Melkonyan
Start: October 5
Module 4: Competitor Research and Analysis.
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Marketing research
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Macro and micro analysis
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Key Approaches and SWOT (3-Level Model)
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PORTER'S Model and Competitive Marketing
Duration: 4 hours
Cost: 12 000 AMD
Trainer: Margaret Baburyan
Trainer: Nane Matevossyan
Start: October 12, 18
Module 5: Branding, Design Marketing.
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Basic principles of branding
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Color psychology and basic standards
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Brand book (content, format, basic approaches)
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UI/UX design approaches
Duration: 6 hours
Cost: 36 000 AMD
Trainer: Nane Matevossyan
Start: October 12
Module 5.1: Branding, Naming.
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Basic concepts of branding
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Corporate style
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Brand identity
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Naming and first steps
Duration: 2 hours
Cost: 28 000 AMD
Trainer: Nane Matevossyan
Start: October 18
Module 5.2: Design Marketing.
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Color psychology and basic standards
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Brand book (content, format, basic approaches)
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UI/UX design approaches
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Design efficiency and optimization
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Interior and Exterior
Duration: 2 hours
Cost: 28 000 AMD
Trainer: Nane Matevossyan
Start: October 18
Module 6.1: Creative Advertising
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Creation of creative advertising
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Formats and media
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Advertising quality control
Duration: 2 hours
Cost: 13 000 AMD
Trainer: Tigran Baloyan
Start: October 19
Module 6.2: Media Planning and Sales
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Media planning and sales analysis
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Formats and media
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Advertising quality control
Duration: 4 hours
Cost: 26 000 AMD
Trainer: Tatevik Torosyan
Start: October 25
Module 6.3: Negotiation Skills, NLP, and EQ.
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What is EQ and how it works
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EQ models
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Social knowledge and skills
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Body language and NLP
Duration: 4 hours
Cost: 22 000 AMD
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Trainers: Hakob Makdis, Nane Matevossyan
Start: October 26
Module 6.4: BTL and Sales Promotion
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BTL tools for the modern business
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Results and metrics in BTL
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Non-advertising promotion tools and their effectiveness
Duration: 2 hours
Price: 18 000 AMD
Trainer: Tatevik Torosyan
Start: October 26
Module 6.5: Non-Advertising Promotional Tools
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Non-advertising promotion tools and their effectiveness
Duration: 2 hours
Cost: 16 000 AMD
Trainer: Tatevik Torosyan
Start: November 1, 2, 8, 9, 15, 16, 22, 23
Module: 7.1: Digital Marketing.
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Visual Content (4 hours)
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SMM and Content (8 hours)
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Digital Advertising (4 hours)
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Website and SEO (6 hours)
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Digital Analytics (2 hours)
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E-Commerce (2 hours)
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Email Marketing (2 hours)
Duration: 28 hours
Price: 128 000 AMD
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Various trainers
Start: November 1
Module 7.1.1: Visual content.
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Visual materials (web, social media, etc.)
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Tools for visuals (practical course)
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Sources of visual materials
Duration: 4 hours
Cost: 12 000 AMD
Trainer: Stella Gasparyan
Start: November 15, 16
Module 7.1.4: Web Site & SEO.
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Website Visual Standards
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Website Creation (Practical Course)
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SEO (On-Site and Off-Site)
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Tools and Platforms
Duration: 6 hours
Cost: 39 000 AMD
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Trainers: Nane Matevossyan, Lena Soghoyan
Start: November 16
Module 7.1.5: Digital Analytics.
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Analytical Approaches
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Tools and Platforms
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Practical Course
Duration: 2 hours
Cost: 16 000 AMD
Trainer: Lena Soghoyan
Start: November 22
Module: 7.1. 6: E-Commerce.
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The ins and outs of e-commerce
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Website development standards
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Practical course
Duration: 2 hours
Price: 15 000 AMD
Trainer: Lena Soghoyan
Start: November 22
Module 7.1.7: Email Marketing.
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Visual in Email
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Copy in Email
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Structure in Email
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Tools and Practical Training
Duration: 2 hours
Cost: 16 000 AMD
Trainer: Stella Gasparyan
Start: November 23
Module 7.2: Business and Risks.
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Introduction
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Risk Identification/Detection
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Risk Assessment and Analysis
Duration: 4 hours
Cost: 22 000 AMD
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Trainers: Nika Manukova & Tigran Poghosyan
Start: November 29
Module 7.3: Agile Marketing.
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Intro to Agile Marketing
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Real-Time Marketing
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Agile Marketing tools
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Sprints and Iterations
Duration: 4 hours
Cost: 36 000 AMD
Trainer: Nane Matevossyan
Start: November 30
Module 7.4: IDEA Validation.
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A business idea's value resonates the problem it solves for the customer
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The difference between goods and services
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Stages of startup development
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Assumption testing
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Customer Interviewing: The Art of Asking the Right Questions
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Customer engagement
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Business Model Canvas
Duration: 2 hours
Price: 29 000 AMD
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Trainers: Margaret Baburyan
Start։ November 30
Module 7.5: Creative Minds in Business.
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What does the customer want?
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What questions do we ask ourselves?
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Tests.
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Cases from his my own experience.
Duration: 2 hours
Cost: 22 000 drams
Trainer: Narek Aleksanyan
Start: December 6, 7
Module 8: Trade Marketing.
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Merchandising standards
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Aroma Marketing
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Showcase design
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POS (Point of Sales) materials
Duration: 8 hours
Cost: 65 000 AMD
Trainer: Nane Matevossyan
Start: December 13, 14, 20, 21
Module 9: Sales Management.
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Sales models and formats
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Service and communication skills
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Negotiation skills, NLP and EQ
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Stress management
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Compliance management
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Cross Selling and Up-selling technologies
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Sales modeling and management
Duration: 16 hours
Price: 79 000 AMD
Various trainers
Start: December 13
Module 9.1: Service and communication skills.
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Selling as a process
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Sales technologies
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Sales formats, models, and techniques
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Standards and communication skills.
Duration: 4 hours
Cost: 24 000 AMD
Trainer: Nane Matevossyan
Start: December 14
Module 9.2: Stress Management.
Duration: 4 hours
Cost: 22 000 AMD
Trainer: Evelina Abrahamyan
Start: December 20
Module 9.3: PR and Media Relations
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What is PR?
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How to use PR in business?
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How to build better relations with the media?
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How to measure your performance?
Duration: 4 hours
Cost: 28 000 AMD
Trainer: Nvard Melkonyan
Start: December 21
Module 9.4: Sales Modeling and Management.
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Sales modeling and management
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Market analysis and sales forecasts
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CLV (Customer lifetime value)
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CLV calculator as a modeling tool
Duration: 4 hours
Cost: 32 000 AMD
Trainer: Mannik Sahakyan
Start: December 27
Module 10: Marketing Strategy.
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Marketing program
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Goal setting
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Reforms in real-time
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Roadmapping
Duration: 4 hours
Cost: 29 000 AMD
Trainer: Artak Ordyan
Start: December 28
Module 11: Finance in Marketing.
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Finance for non-financiers
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Finance in Marketing
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Finance management
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Complex problems, simple solutions
Duration: 4 hours
Cost: 18 000 AMD
Trainer: Nelly Tatosyan
IT Project Management
Date: May 13
Topic: Goal Setting and Key Resources
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How to define the main goals of the project?
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SMART goals
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Basic principles of multitasking
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Resource management
Duration: 2 hours,
19:00-21:00
Price: 12 000 AMD
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Trainer: Margaret Baburyan
Date: May 15
Topic: Fundamentals of IT Team Management
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When a team isn't just a group of people
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How to attract the right people?
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Cooperation and motivation
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Analysis of the results
Duration: 2 hours,
19:00-21:00
Price: 16 000 AMD
Trainer: Nelly Tatosyan
Date: May 22, 22
Topic: Process Management
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Process planning
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Ghant chart
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Process improvement
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Workflow
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Project monitoring and benchmarks
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Change management
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Budgeting
Duration: 2 hours,
19:00-21:00
Price: 24 000 AMD
Trainer: Margaret Baburyan
Date: June 3-17
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Classic Project Management vs Agile
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Scrum and Kanban Frameworks
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Best Online Agile Tools
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Lean project management
Duration: 2 hours,
19:00-21:00
Price: 65 000 AMD
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Various trainers
Date: May 27
Topic: Time Management
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Self-test
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Goal and time management
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Prioritization tools
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Interruptions and delays
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Planning
Duration: 2 hours,
19:00-21:00
Price: 12 000 AMD
Trainer: Nelly Tatosyan
Date: May 29
Topic: Client Management
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How to make customers happy?
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Documentation and negotiations
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Free and paid changes
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How to say "no" and not lose customers?
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Contract drafting and signing
Duration: 2 hours,
19:00-21:00
Price: 14 000 AMD
Trainer։ Artak Ordyan
Date: June 3
Topic: Classic Project Management vs Agile
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The main differences between classic and Agile methodologies
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Basic principles of Agile
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The most popular Agile tools
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Kanban and Scrum
Duration: 2 hours, 19:00-21:00
Trainer: Natalie Ghoukassian
Date: June 5, 10
Topic: Scrum և Kanban Frameworks
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Kanban chart
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Rules of Scrum
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Sprinter and discussions
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Backlog and User Stories
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Burndown chart
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Poker planning
Duration: 4 hours, 19:00-21:00
Trainer: Natalie Ghoukassian
Date: June 12, 17
Topic: Best Agile Online Tools
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Basic toolkit
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Clickup demonstration
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Jira demonstration
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Practical work
Duration: 4 hours, 19:00-21:00
Trainer: Shake Chatinyan
Date: June 19, 24
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Lean thinking
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5 main Lean principles
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Lean product management
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Lean methodology
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Lean + Kanban
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Case Studies
Duration: 4 hours, 19։00-21։00
Price: 28 000 AMD
Six Sigma: free of charge
Trainer: Nane Matevossyan
Additional Offer
Date: July 1
Topic: Six Sigma
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Introduction to Six Sigma
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DMAIC system
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Calculation methodology and formulas
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Classification of Six Sigma roles
Duration: 2 hours, 19։00-21։00
Free of charge if you register for the Lean Project Management training
Price: 12 000 AMD
Trainer: Nane Matevossyan
Weekend School of Business
Start: April 26, May 3
Module 1: Business Process Management
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Business process management
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Lean and Six Sigma principles in BPM
Duration: 6 hours
Price: 38,000 AMD
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Trainers: Margaret Baburyan and Nane Matevossyan
Start: May 3
Module 2: Tools to Use
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Microsoft Project
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Miro, Trello
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Practice
Duration: 2 hours
Price: 27,000 AMD
Trainer: Nane Matevossyan
Start: May 10, 17
Module 3: Team Management
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Vacancies modeling
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Recruitment and shortlisting
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Team and corporate culture
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Motivation and efficiency
Duration: 6 hours
Cost: 45,000 AMD
Trainer: Mariana Karapetyan
Start: May 17, 24
Module 4: Cost Calculation. Productivity calculation
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Cost calculation
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Bandwidth and profitability
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Common productivity measures, inputs, and outputs
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Basic productivity formulas (labor productivity, machine/productivity, total factor productivity)
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Data collection and analysis for productivity insights
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Identifying areas for improvement through benchmarking
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Real-time productivity monitoring
Duration: 6 hours
Price: 104,000 AMD
Trainer: Nane Matevossyan
Start: May 31, June 7
Module 5: Marketing and Sales
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Marketing in business
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Market overview
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Calculations in marketing
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Sales channels
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Marketing and sales integration
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Listening to the market
Duration: 8 hours
Price: 52,000 AMD
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Trainers: Margaret Baburyan, Artak Ordyan, Tatevik Torosyan, Narek Aleksanyan
Start: June 14
Module 6: Product Review, Testing and Packaging.
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Customer pain and customer gain analysis
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Core functionality and competitive advantage
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Quality control and testing
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User/prototype testing
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Packaging design and usability
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Customer service and product perception
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Market test (pilot test)
Duration: 4 hours
Price: 53,000 AMD
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Trainers: Margaret Baburyan, Nika Manukova, Nane Matevossyan
Start: June 21, 28
Module 7: Pricing Policy. Negotiations in Business.
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Value based and competitive pricing
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Market pricing
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Variations, special offers, discounts and deals
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Roles and aspects of negotiations
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Negotiation skills
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Harvard Business School Negotiation Model
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Partnering and networking
Duration: 8 hours
Price: 58,000 AMD
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Trainers: Tatevik Torosyan, Nane Matevossyan
Start: July 5
Module 8: Risk Management
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Risk identification
Duration: 2 hours
Price: 18,000 AMD
Trainer: Tigran Poghosyan
Start: July 5, 12
Module 9: System and Critical Thinking
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System thinking in business
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System thinking tools
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Basic components of critical thinking
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Critical thinking skills: analytical thinking, creative thinking, problem solving techniques
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Decision making with systems and critical thinking
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Root cause analysis in problem solving
Duration: 4 hours
Cost: 68,000 AMD
Trainer: Margaret Baburyan
Start: July 19, 26
Module 11: Business Strategy
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The Role of Strategy in Business Success
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Types of Strategy
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The Strategy Development Process
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Key Strategy Development Tools
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What to Consider During Strategy Development for Successful Implementation
Duration: 6 hours
Cost: 26,000 AMD
