The business environment in Armenia is digitalizing at an unprecedented pace. Just a few years ago, artificial intelligence (AI) was considered a futuristic concept, but by 2025, it has become a key tool that provides Armenian businesses with a competitive edge. According to a study conducted by Aybben, 89% of Armenian businesses planned to implement AI tools in their operations by 2025, and 67% are already using at least one AI tool in their marketing.

A big budget doesn’t always mean big results. Smart, strategic, and low-cost marketing can generate incredible growth. Let's break down some of the most effective ways to make your brand stand out without much costs.

This guide will walk you through the fundamentals of defining your target audience and creating a "buyer persona" that will transform your marketing.

When we think about marketing, we often picture numbers, strategies, and analytics. And while those are all critical, they only do half of the job. The other half—the one that truly captures attention, builds emotional connection, and shapes brand identity—is the creative side of marketing.

Managing IT projects isn’t just about hitting deadlines—it’s about navigating complex issues, aligning different teams, and delivering real business value.

Formal education gives us the foundation—but it’s self-education that fuels long-term growth, adaptability, and innovation. Among the most powerful tools in your self-learning arsenal? Reading.

Artificial Intelligence (AI) in Digital Marketing is no longer a futuristic concept—it’s a game-changer in the digital world.

Customer-oriented businesses don’t just sell products or services—they build relationships, foster loyalty, and drive sustainable growth...

Video marketing has become one of the most effective ways to capture audience attention, boost engagement, and drive conversions.

The digital marketing landscape is dynamic, constantly evolving as new technologies and trends emerge. To succeed in this rapidly...

SEO and SEM are two frequently-used acronyms in Digital Marketing. SEO stands for Search Engine Optimization and SEM for Search Engine...

Why is microlearning important in the modern world? Read our blog.

In 2024, the digital world is home to 4.9 billion active social media users (across platforms like Facebook, Instagram, and TikTok), with...

Choosing a profession is one of the most crucial and defining decisions in life, and it directly impacts...

😏 Do you know what "Instagrammable" means? "Instagrammable" refers to a product or service that is so visually appealing, it’s perfect...

It's well-known that people often make mistakes in business, and today we present the 10 most common errors: Poor Planning: Inadequate...

Learning is a powerful tool not only for acquiring knowledge but also for keeping our minds agile and vibrant. When we engage in...

As our lives become increasingly digital, it's essential to explore the vast potential of the virtual world around us. Today, let's delve...

Marketing has always been a fascinating topic, both in real life and on screen. Whether you're a seasoned marketer or just curious about...

Neuromarketing is a cutting-edge approach in modern marketing that blends neuroscience with marketing insights to explore and utilize the...