Weekend School of Marketing
Since 2017
Slice Consulting and Slice Academy are delighted to announce a new fundamental professional course in collaboration with AITC. Complete, essential courses on marketing management and each of its sub-branches are included in the "Weekend School of Marketing" or "Marketing from A to Z" program.
Corporate clients are also interested in this program because
- the newest and most effective marketing strategies are employed
- moreover, the most important information is offered with a view of its application in marketing
- Certification is an option for evaluating the caliber of newly acquired knowledge.
- Leading experts who are proficient in their fields are involved
The result of the course
If you complete the entire course, you will receive a Slice Academy certification diploma that has been authorized by the AITC international structure. If you only complete the courses in specific areas, you will receive a certificate of participation.
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If you select any 3, you can receive a 20% discount when joining individual themes.
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Students have the option to take an online exam; the results will be shown on their certificates.
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The cost of the online exam is 35,000 AMD.
Take advantage of early bird offers
Total charge for the course is 499 000 AMD. To register with early bird, please enter SLW279 promocode with 279 000 AMD until April 30 2024.
The main modules of the course with a total duration of 120 hours are:
Module 1. Introductory Marketing (4 hours)
What is marketing?
Main functions:
The main functions and KPIs of the marketing manager
Module 2. Customer Behavior (4 hours)
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Segmentation
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Target definition
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Buyer Personas
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Internal marketing
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Communications
Module 3. Competitor research and analysis (4 hours)
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Marketing research
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Macro and microanalysis
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Key Approaches and SWOT (3 Level Model)
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PORTER'S MODEL
Module 4. Marketing research (8 hours)
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What can be done?
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Methodology and methods
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Research like a pro
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Data analysis
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Neuro Marketing (4 hours)
Module 5. Branding and Design Marketing (12 hours)
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Naming and brand positioning
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Basic principles of branding
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Design Marketing
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Color psychology and basic standards
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Brand book (content, format, basic approaches)
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UI/UX design approaches
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Design efficiency and optimization
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Interior and Exterior
Module 6. Promotion tools and media planning (16 hours)
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Creative advertising
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Media planning and post-sales analysis
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PR and media relations
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BTL and sales promotion
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Non-advertising promotion tools
Module 7. Modern Marketing Tools (40 hours)
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Digital Marketing (32 hours)
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Digital Marketing Pro (4 hours)
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Agile Marketing (4 hours)
Module 8. Trade Marketing (8 hours)
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Merchandising standards
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Aroma Marketing
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Showcase design
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POS (Point of sales) materials
Module 9. Sales Management (16 hours)
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Sales models and formats
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Service and communication skills
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Negotiation skills, NLP, and EQ calling
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Stress management
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Compliance management
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Cross Selling and Up-selling technologies
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Sales modeling and management
Module 10. Marketing Strategy (4 hours)
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Marketing program
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Goal setting
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Reforms in real-time
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Road mapping
Module 11. Finance (4 hours)
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Finance for non-financiers
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Finance in Marketing
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Finance management
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Complex problems, simple solutions
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Trainer: Nane Matevossyan
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Trainer: Tigran Baloyan
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Start: December 1
Module 7.5 IDEA Validation:
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Duration: 4 hours
Price: 29,000 drams
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Trainers: Margaret Baburyan
Start: December 9
Module 9 Sales Management
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Sales models and formats
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Service and communication skills
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Negotiation skills, NLP, and EQ calling
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Stress management
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Compliance management
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Cross Selling and Up-selling technologies
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Sales modeling and management
Duration: 16 hours
Price: 79,000 AMD
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