Weekend School of Marketing
Since 2017
Slice Consulting and Slice Academy proudly present a groundbreaking professional course in collaboration with AITC.
Introducing "Weekend School of Marketing" or "Marketing from A to Z"—a comprehensive program covering essential aspects of marketing management and its core sub-branches.
Why corporate clients are choosing us:
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Learn the latest, cutting-edge marketing strategies that drive real results.
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Gain actionable insights designed for immediate application in your marketing efforts.
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Opt for certification to validate the depth and quality of your new expertise.
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Benefit from the knowledge and experience of industry-leading experts.
What you’ll achieve:
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Upon completing the entire program, you’ll be awarded an official Slice Academy certificate, recognized by the AITC international structure.
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For those completing specific modules, you’ll receive a certificate of participation.
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Select any 3 individual themes and enjoy a 20% discount on your enrollment.
Additionally, students can opt to take an online exam, with the results reflected on their certificates. The exam fee is 35,000 AMD.
Exclusive Offer
Join the full program for 299,000 AMD instead of 499,000 AMD, taking advantage of the last-minute jump-in discount. Enter promo code SLW299 at checkout.
Special corporate offer for marketing teams: if your organization registers two or more participants, each will pay only 249,000 AMD.
The main modules of the course with a total duration of 112 hours are:
Module 1. Introductory Marketing (4 hours)
What is marketing?
Main functions
The main functions and KPIs of the marketing manager
Module 2. Customer Behavior (4 hours)
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Segmentation
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Target definition
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Buyer Personas
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Internal marketing
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Communications
Module 3. Competitor Research and Analysis (4 hours)
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Marketing research
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Macro and microanalysis
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Key Approaches and SWOT (3-Level Model)
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PORTER'S MODEL
Module 4. Marketing Research (6 hours)
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What can be done?
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Methodology and methods
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Research like a pro
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Data analysis
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Neuromarketing (2 hours)
Module 5. Branding and Design Marketing (6 hours)
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Naming and brand positioning
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Basic principles of branding
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Design Marketing
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Color psychology and basic standards
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Brand book (content, format, basic approaches)
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UI/UX design approaches
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Design efficiency and optimization
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Interior and Exterior
Module 6. Promotional Tools and Media Planning (16 hours)
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Creative advertising
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Media planning and post-sales analysis
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PR and media relations
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BTL and sales promotion
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Non-advertising promotional tools
Module 7. Modern Marketing Tools (40 hours)
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Digital Marketing (30 hours)
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Business and Risks (4 hours)
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Agile Marketing (4 hours)
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IDEA Validation (2 hours)
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Creative Minds in Business (2 hours)
Module 8. Trade Marketing (8 hours)
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Merchandising standards
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Aroma Marketing
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Showcase design
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POS (Point of Sales) materials
Module 9. Sales Management (16 hours)
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Sales models and formats
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Service and communication skills
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Negotiation skills, NLP and EQ
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Stress management
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Compliance management
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Cross Selling and Up-selling technologies
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Sales modeling and management
Module 10. Marketing Strategy (4 hours)
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Marketing program
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Goal setting
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Reforms in real-time
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Roadmapping
Module 11. Finance in Marketing (4 hours)
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Finance for non-financiers
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Finance in Marketing
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Finance management
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Complex problems, simple solutions
Trainer: Nane Matevossyan
Start: November 2, 3, 9, 10, 16, 17, 23
Module: 7.1: Digital Marketing.
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Visual Content (4 hours)
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SMM and Content (8 hours)
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Digital Advertising (4 hours)
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Website and SEO (6 hours)
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Digital Analytics (2 hours)
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E-Commerce (2 hours)
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Email Marketing (2 hours)
Duration: 28 hours
Price: 128 000 AMD
Various trainers
Start: November 2, 3, 9, 10, 16, 17, 23
Module: 7.1: Digital Marketing.
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Visual Content (4 hours)
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SMM and Content (8 hours)
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Digital Advertising (4 hours)
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Website and SEO (6 hours)
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Digital Analytics (2 hours)
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E-Commerce (2 hours)
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Email Marketing (2 hours)
Duration: 28 hours
Price: 128 000 AMD
Various trainers
Start: November 2, 3, 9, 10, 16, 17, 23
Module: 7.1: Digital Marketing.
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Visual Content (4 hours)
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SMM and Content (8 hours)
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Digital Advertising (4 hours)
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Website and SEO (6 hours)
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Digital Analytics (2 hours)
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E-Commerce (2 hours)
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Email Marketing (2 hours)
Duration: 28 hours
Price: 128 000 AMD
Various trainers
Start: December 1
Module 7.4: IDEA Validation.
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A business idea's value resonates the problem it solves for the customer
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The difference between goods and services
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Stages of startup development
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Assumption testing
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Customer Interviewing: The Art of Asking the Right Questions
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Customer engagement
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Business Model Canvas
Duration: 2 hours
Price: 29 000 AMD
Trainers: Margaret Baburyan
Start: December 14, 15, 21, 22
Module 9: Sales Management.
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Sales models and formats
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Service and communication skills
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Negotiation skills, NLP and EQ
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Stress management
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Compliance management
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Cross Selling and Up-selling technologies
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Sales modeling and management
Duration: 16 hours
Price: 79 000 AMD