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Weekend School of Marketing

Since 2017

Slice Consulting and Slice Academy are delighted to announce a new fundamental professional course in collaboration with AITC. Complete, essential courses on marketing management and each of its sub-branches are included in the "Weekend School of Marketing" or "Marketing from A to Z" program.

Corporate clients are also interested in this program because

- the newest and most effective marketing strategies are employed

- moreover, the most important information is offered with a view of its application in marketing

- Certification is an option for evaluating the caliber of newly acquired knowledge.

- Leading experts who are proficient in their fields are involved

 

The result of the course

 

If you complete the entire course, you will receive a Slice Academy certification diploma that has been authorized by the AITC international structure. If you only complete the courses in specific areas, you will receive a certificate of participation.

 

  • ​If you select any 3, you can receive a 20% discount when joining individual themes.

  • Students have the option to take an online exam; the results will be shown on their certificates.

  • The cost of the online exam is 35,000 AMD.

 

Take advantage of early bird offers

Total charge for the course is 499 000 AMD. To register with early bird, please enter SLW399 promocode with 399 000 AMD until  August 31 2023.

The main modules of the course with a total duration of 120 hours are:

Module 1Introductory Marketing (4 hours)

What is marketing?

Main functions:

The main functions and KPIs of the marketing manager

Module 2. Customer Behavior (4 hours)

  • Segmentation

  • Target definition

  • Buyer Personas

  • Internal marketing

  • Communications

Module 3. Competitor research and analysis (4 hours)

  • Marketing research

  • Macro and microanalysis

  • Key Approaches and SWOT (3 Level Model)

  • PORTER'S MODEL

Module 4. Marketing research (8 hours)

  • What can be done?

  • Methodology and methods

  • Research like a pro

  • Data analysis

  • Neuro Marketing (4 hours)

Module 5. Branding and Design Marketing (12 hours)

  • Naming and brand positioning

  • Basic principles of branding

  • Design Marketing

  • Color psychology and basic standards

  • Brand book (content, format, basic approaches)

  • UI/UX design approaches

  • Design efficiency and optimization

  • Interior and Exterior

 

Module 6. Promotion tools and media planning (16 hours)

  • Creative advertising

  • Media planning and post-sales analysis

  • PR and media relations

  • BTL and sales promotion

  • Non-advertising promotion tools

Module 7. Modern Marketing Tools (40 hours)

  • Digital Marketing (32 hours)

  • Digital Marketing Pro (4 hours)

  • Agile Marketing (4 hours)

Module 8. Trade Marketing (8 hours)

  • Merchandising standards

  • Aroma Marketing

  • Showcase design

  • POS (Point of sales) materials

Module 9. Sales Management (16 hours)

  • Sales models and formats

  • Service and communication skills

  • Negotiation skills, NLP, and EQ calling

  • Stress management

  • Compliance management

  • Cross Selling and Up-selling technologies

  • Sales modeling and management

 

Module 10. Marketing Strategy (4 hours)

  • Marketing program

  • Goal setting

  • Reforms in real-time

  • Road mapping

Module 11. Finance (4 hours)

  • Finance for non-financiers

  • Finance in Marketing

  • Finance management

  • Complex problems, simple solutions

 
Start: September 23
Modul 1. Introductory Marketing
  • What is marketing?

  • Main functions

  • The main functions and KPIs of the marketing manager

Duration: 4 hours 

Cost: 12 000 AMD

         

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Trainer: Artak Ordyan
Smartphone Store_edited.jpg
 
Start: September 24
Modul 2.  Customer behavior 
 
  • Segmentation

  • Target definition

  • Buyer Personas

  • Internal marketing

  • Communications

 

Duration: 4 hours  

Cost: 18 000 AMD​

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Trainer: Nane Matevossyan
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Start: September 30
Modul 3.  Competitor research and analysis    
 
  • Marketing research

  • Macro and micro analysis

  • Key Approaches and SWOT (3 Level Model)

  • PORTER'S MODEL AND COMPETITIVE MARKETING

Duration: 4 hours 

Cost: 12 000 AMD

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Trainer: Margaret Baburyan
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Start: October 2
Modul 4  Marketing research    
 
  • What can be done?

  • Methodology and methods

  • Research like a pro

  • Data analysis

  • Neuro marketing

Duration: 8 hours

The cost of the full course: 29,000 AMD

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Trainers Nane Matevosyan, Nona Melqonyan

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Start: October 2
Modul 4.1  Classic marketing studies   
 
  • What can be done?

  • Methodology and methods

  • Research like a pro

  • Data analysis

Duration: 4 hours

Price: 18 000 AMD

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Trainer: Nona Melqonyan
Brain Scans_edited.jpg
 
Start: October 7
Modul 4.2  Neuromarketing    

 
  • What is neuro marketing?

  • Neuro marketing methods and tools

  • Data analysis

Duration: 4 hours

Price: 12 000 AMD

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Trainer: Nane Matevossyan
Business Card Design
 
Start: October 8
Modul 5.   Branding, Design Marketing    
 
  • Basic principles of branding

  • Color psychology and basic standards

  • Brand book (content, format, basic approaches)

  • UI/UX design approaches

Duration: 6 hours 

Cost: 36 000 AMD

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Trainer: Nane Matevossyan
Plate design
 
Start: October 8
Modul 5.1   Branding, Naming
  • Basic concepts of branding

  • Corporate style

  • Brand identity

  • Naming and first steps

 

Duration: 2 hours 

Cost: 28 000 hours

 

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Trainer: Nane Matevosyan
Design
 
Start: October 8
Modul 5.2   Design Marketing
  • Color psychology and basic standards

  • Brand book (content, format, basic approaches)

  • UI/UX design approaches

  • Design efficiency and optimization

  • Interior and Exterior

Duration: 4 hours 

Cost: 28 000 AMD

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Trainer: Nane Matevossyan
Radio show microphones
 
Start: October 14
Modul 6.  Promotion tools and media planning   
 
  • Media planning and sales analysis

  • Formats and media

  • Advertising quality control

Duration: 14 hours

Price: 49 000 AMD

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Various trainers
Advertising
 
Start: October 14
Modul 6.1   Creative advertising
  • Creation of creative advertising

  • Formats and media

  • Advertising quality control

Duration: 2 hours 

Cost: 13 000 AMD

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Trainer: Tigran Baloyan
Business Meeting
 
Start: October 15
Modul 6.2   Media planning and sales
  • Media planning and sales analysis

  • Formats and media

  • Advertising quality control

Duration: 2 hours 

Cost: 26 000 AMD

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Trainer: Tatevik Torosyan
TV Interview
 
Start: October 21
Modul 6.3   PR and media relations   
 
  • What is PR?

  • How to use PR in business?

  • How to build better relations with the media?

  • How to measure your performance?

Duration: 4 hours

Cost: 28 000 AMD

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Trainer: Nona Melkonyan
Cheerful marketing people brainstorming
 
Start: October 22
Modul 6.4  BTL and Sales Promotion
  • BTL tools for the modern business

  • Results and metrics in BTL

  • Non-advertising promotion tools and their effectiveness

Duration: 2 hours

Price: 18 000 AMD

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Trainer: Tatevik Torosyan
Billboard Sign
 
Start: October 22
Modul 6.5   Non-advertising promotion tools
  • Non-advertising promotion tools and their effectiveness

Duration: 2 hours

Cost: 16 000 AMD

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Trainer: Vahagn Qeshishyan
Digital social media
 
Start: October 28
Module 7.1 Digital Marketing  
 
  • Visual content (4 hours)

  • SMM and content (10 hours)

  • Digital Advertising (4 hours)

  • Website and SEO (8 hours)

  • E-Commerce (2 hours)

  • Digital Analytics (2 hours)

  • Email marketing (2 hours)

Duration: 32 hours

Price: 128 000 AMD

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Various trainers
Web design
 
Start: October 28
Module 7.1.1  Digital Marketing: Visual content 
  • Visual materials (web, social media, etc.)

  • Tools for visuals (practical course)

  • Sources of visual materials

 

 

Duration: 4 hours

Cost: 12 000 AMD

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Trainer: Nane Matevosyan
Mobile application
 
Start: October 29, November 4, 5
Module 7.1.2 SMM and content Marketing
  • Facebook marketing

  • Instagram marketing

  • LinkedIn and Google My Business

  • Social Media Optimization

  • Digital Copywriting:

  • Social Analytics

  • Social Strategy

  • Management tools

Duration: 10 hours

Cost: 65 000 AMD

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Various trainers
Social network concept
 
Start: November 18
Module 7.1.3 Digital Advertising   
 
  • Facebook Ads

  • Instagram Ads

  • YouTube Ads    

  • Google Search Ads

  • Google Digital Ads

Duration: 4 hours

Cost: 25,000 AMD

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Trainer: Nelly Avagyan
Typing on a Computer
 
Start: November 11, 12,19
Module 7.1.4 Website and SEO 
  • Website visual standards

  • Creating a website (practical course)

  • SEO (Onsite and Offsite)

  • Tools and platforms

Duration: 8 hours

Price: 39,000 AMD

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Trainer: Natalie Ghukasyan
Online Shopping from Home
 
Start: November 11
Module 7.1.5  E-Commerce 
  • The nuances of e-commerce

  • Website creation standards

  • Practical course

Duration: 2 hours

Cost: 15,000 AMD

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Trainer: Nane Matevosyan
Analytics
 
Start: November 19
Module 7.1.6  Digital Analytics    
 
  • Analytical approaches

  • Tools and platforms

  • Practical course

Duration: 2 hours

Cost: 16 000 AMD

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Trainer: Natalie Ghukasyan
Globalization concept
 
Start: November 18
Module 7.1.7  Email marketing  
  • Visual in E-Mail

  • Copy in E-Mail

  • Structure in E-mail

  • Tools and hands-on training

 

Duration: 2 hours

Cost: 16 000 AMD

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Trainer: Nelly Avagyan
Business Plan
 
Start: November 25
Module 7.2   Agile marketing 
  • Intro to Agile Marketing

  • Real Time Marketing

  • Agile Marketing tools

  • Sprints and Iterations

Duration: 4 hours

Cost: 36 000 AMD

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Trainer: Nane Matevosyan
App Screens
 
Start: November 26
Module 7.3  SEO PRO, Digital marketing Pro

 

  • Professional SEO tools

  • Google tools for professional use

  • SMM for professional use

  • Analytics PRO

  • Instagram and Facebook AR filters as building professional tools

  • Sticker professional marketing tools

 

Duration: 4 hours

Cost: 39 000 AMD

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Trainers: Natalie Ghukasyan, Shake Chatinyan
Shopping Cart
 
Start: December 2, 3
Module 8  Trade Marketing
  • Merchandising standards

  • Aroma Marketing

  • Showcase design

  • POS (Point of sales) materials

 

Duration: 8 hours

Cost: 65 000 AMD

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Trainer: Nane Matevosyan
Young Businesswomen
 
Start: December 9
Module 9  Sales Management  
  • Sales models and formats

  • Service and communication skills

  • Negotiation skills, NLP, and EQ calling

  • Stress management

  • Compliance management

  • Cross Selling and Up-selling technologies

  • Sales modeling and management

Duration: 16 hours

Price: 79,000 AMD

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Various trainers
Hotel Reception
 
Start: December 10
Module 9.1 Service and communication skills

 

  • Selling as a process

  • Sales technologies

  • Sales formats, models, and techniques

  • Standards and communication skills

Duration: 4 hours

Cost: 24 000 AMD

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Trainer: Varduhi Harutyunyan
In Negotiation
 
Start: December 16
Module 9.2 Negotiation Skills, NLP, and EQ Calling
  • What is EQ and how does it work?

  • EQ models

  • Social knowledge and skills

  • Body language and NLP

 

Duration: 4 hours

Cost: 22 000 AMD

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Trainers: Hakob Makdis, Nane Matevosyan
Business Meeting
 
Start: December 17
Module 9.3. Sales modeling and management
  • Sales modeling and management

  • Market analysis and sales forecasts

  • CLV (Customer lifetime value)

  • CLV calculator as a modeling tool

Duration: 4 hours

Cost: 32 000 AMD

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Trainer: Mannik Sahakyan
A group of women at a business meeting
 
Start: December 23
Module 10 Marketing strategy

  • Marketing program

  • Goal setting

  • Reforms in real-time

  • Roadmapping

Duration: 4 hours

Cost: 39 000 AMD

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Trainer: Artak Ordyan
Coins
 
Start: December 24
Module 11  Finance
  • Finance for non-financiers

  • Finance in Marketing

  • Finance management

  • Complex problems, simple solutions

Duration: 4 hours

Cost: 49 000 AMD

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Instructor:Nelly Tatosyan
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