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Weekend School of Marketing

Since 2017

Slice Consulting and Slice Academy proudly present a groundbreaking professional course in collaboration with AITC.
Introducing "Weekend School of Marketing" or "Marketing from A to Z"—a comprehensive program covering essential aspects of marketing management and its core sub-branches.

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Why corporate clients are choosing us:

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  • Learn the latest, cutting-edge marketing strategies that drive real results.

  • Gain actionable insights designed for immediate application in your marketing efforts.

  • Opt for certification to validate the depth and quality of your new expertise.

  • Benefit from the knowledge and experience of industry-leading experts.

 

What you’ll achieve:

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  • Upon completing the entire program, you’ll be awarded an official Slice Academy certificate, recognized by the AITC international structure.

  • For those completing specific modules, you’ll receive a certificate of participation.

  • Select any 3 individual themes and enjoy a 20% discount on your enrollment.

 

Additionally, students can opt to take an online exam, with the results reflected on their certificates. The exam fee is 35,000 AMD.

 

Exclusive Offer

 

Join the full program for 299,000 AMD instead of 499,000 AMD, taking advantage of the last-minute jump-in discount. Enter promo code SLW299 at checkout.

Special corporate offer for marketing teams: if your organization registers two or more participants, each will pay only 249,000 AMD.

The main modules of the course with a total duration of 112 hours are:

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Module 1. Introductory Marketing (4 hours)

What is marketing?

Main functions

The main functions and KPIs of the marketing manager

​

Module 2. Customer Behavior (4 hours)

  • Segmentation

  • Target definition

  • Buyer Personas

  • Internal marketing

  • Communications

​

Module 3. Competitor Research and Analysis (4 hours)

  • Marketing research

  • Macro and microanalysis

  • Key Approaches and SWOT (3-Level Model)

  • PORTER'S MODEL

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Module 4. Marketing Research (6 hours)

  • What can be done?

  • Methodology and methods

  • Research like a pro

  • Data analysis

  • Neuromarketing (2 hours)

​

Module 5. Branding and Design Marketing (6 hours)

  • Naming and brand positioning

  • Basic principles of branding

  • Design Marketing

  • Color psychology and basic standards

  • Brand book (content, format, basic approaches)

  • UI/UX design approaches

  • Design efficiency and optimization

  • Interior and Exterior

 

Module 6. Promotional Tools and Media Planning (16 hours)

  • Creative advertising

  • Media planning and post-sales analysis

  • PR and media relations

  • BTL and sales promotion

  • Non-advertising promotional tools

​​

Module 7. Modern Marketing Tools (40 hours)

  • Digital Marketing (30 hours)

  • Business and Risks (4 hours)

  • Agile Marketing (4 hours)

  • IDEA Validation (2 hours)

  • Creative Minds in Business (2 hours)

​

Module 8. Trade Marketing (8 hours)

  • Merchandising standards

  • Aroma Marketing

  • Showcase design

  • POS (Point of Sales) materials

​

Module 9. Sales Management (16 hours)

  • Sales models and formats

  • Service and communication skills

  • Negotiation skills, NLP and EQ

  • Stress management

  • Compliance management

  • Cross Selling and Up-selling technologies

  • Sales modeling and management

 

Module 10. Marketing Strategy (4 hours)

  • Marketing program

  • Goal setting

  • Reforms in real-time

  • Roadmapping

​

Module 11. Finance in Marketing (4 hours)

  • Finance for non-financiers

  • Finance in Marketing

  • Finance management

  • Complex problems, simple solutions

Work Presentation_edited.jpg:
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Start: September 28
Module 1: Introductory Marketing
​

  • What is marketing?

  • Main functions

  • The main functions and KPIs of the marketing manager

​​

Duration: 4 hours 

Cost: 12 000 AMD

         

NEW ACADEMY (1).png
Trainer: Margaret Baburyan
Smartphone Store_edited.jpg
 
Start: September 29
Module 2: Customer Behavior 
 
​

  • Segmentation

  • Target definition

  • Buyer Personas

  • Internal marketing

  • Communications

 

Duration: 4 hours  

Cost: 18 000 AMD​

Nane Matevossyan.png
Trainer: Nane Matevossyan
Wall of ideas_edited.jpg
 
Start: October 5, 12
Module 3: Marketing Research.
 

  • What can be done?

  • Methodology and methods

  • Research like a pro

  • Data analysis

  • Neuromarketing

​

Duration: 6 hours

Cost of the full course: 29 000 AMD

Group 1 (1).jpg

Trainers: Nane Matevossyan, Nvard Melqonyan

Professional Meeting_edited.jpg
 
Start: October 5
Module 3.1: Classic Marketing Studies.
 

  • What can be done?

  • Methodology and methods

  • Research like a pro

  • Data analysis

​

Duration: 4 hours

Price: 18 000 AMD

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Trainer: Nvard Melqonyan
 
Start: October 6
Module 4: Competitor Research and Analysis.
 

  • Marketing research

  • Macro and micro analysis

  • Key Approaches and SWOT (3-Level Model)

  • PORTER'S Model and Competitive Marketing

​

Duration: 4 hours 

Cost: 12 000 AMD

NEW ACADEMY (1).png
Trainer: Margaret Baburyan
Brain Scans_edited.jpg
 
Start: October 12
Module 4.2: Neuromarketing.

 

  • What is neuromarketing?

  • Neuromarketing methods and tools

  • Data analysis

​

Duration: 2 hours

Price: 14 000 AMD

Nane Matevossyan.png
Trainer: Nane Matevossyan
Business Card Design:
 
Start: October 12, 13
Module 5: Branding, Design Marketing. 
 

  • Basic principles of branding

  • Color psychology and basic standards

  • Brand book (content, format, basic approaches)

  • UI/UX design approaches

​​

Duration: 6 hours 

Cost: 36 000 AMD

Nane Matevossyan.png
Trainer: Nane Matevossyan
Plate design:
 
Start: October 12
Module 5.1: Branding, Naming.
​
​

  • Basic concepts of branding

  • Corporate style

  • Brand identity

  • Naming and first steps

​

 

Duration: 2 hours 

Cost: 28 000 AMD

 

Nane Matevossyan.png
Trainer: Nane Matevossyan
Design:
 
Start: October 13
Module 5.2: Design Marketing.
​

  • Color psychology and basic standards

  • Brand book (content, format, basic approaches)

  • UI/UX design approaches

  • Design efficiency and optimization

  • Interior and Exterior

​

Duration: 4 hours 

Cost: 28 000 AMD

Nane Matevossyan.png
Trainer: Nane Matevossyan
Radio show microphones
 
Start: October 19, 20, 26, 27
Module 6: Promotional Tools and Media Planning   
 

  • Media planning and sales analysis

  • Formats and media

  • Advertising quality control

​​

Duration: 16 hours

Price: 49 000 AMD

Group 1 (1).jpg
Various trainers
Advertising:
 
Start: October 19
Module 6.1: Creative Advertising
​
​

  • Creation of creative advertising

  • Formats and media

  • Advertising quality control

​

Duration: 4 hours 

Cost: 13 000 AMD

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Trainer: Tigran Baloyan
Business Meeting:
 
Start: October 20
Module 6.2: Media Planning and Sales
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  • Media planning and sales analysis

  • Formats and media

  • Advertising quality control

​

Duration: 4 hours 

Cost: 26 000 AMD

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Trainer: Tatevik Torosyan
In Negotiation:
 
Start: October 26
Module 6.3: Negotiation Skills, NLP, and EQ.
​

  • What is EQ and how it works

  • EQ models

  • Social knowledge and skills

  • Body language and NLP

 

Duration: 4 hours

Cost: 22 000 AMD

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Trainers: Hakob Makdis, Nane Matevossyan
Cheerful marketing people brainstorming
 
Start: October 27
Module 6.4: BTL and Sales Promotion
​

  • BTL tools for the modern business

  • Results and metrics in BTL

  • Non-advertising promotion tools and their effectiveness

​​

Duration: 2 hours

Price: 18 000 AMD

Tatevik Torosyan.png
Trainer: Tatevik Torosyan
Billboard Sign:
 
Start: October 27
Module 6.5: Non-Advertising Promotional Tools
​
​

  • Non-advertising promotion tools and their effectiveness

​

​

Duration: 2 hours

Cost: 16 000 AMD

Tanya Torosyan
Trainer: Tatevik Torosyan
Digital social media:
 
Start: November 2, 3, 9, 10, 16, 17, 23
Module: 7.1: Digital Marketing.
 

  • Visual Content (4 hours)

  • SMM and Content (8 hours)

  • Digital Advertising (4 hours)

  • Website and SEO (6 hours)

  • Digital Analytics (2 hours)

  • E-Commerce (2 hours)

  • Email Marketing (2 hours)

​​

Duration: 28 hours

Price: 128 000 AMD

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Various trainers
Web design:
 
Start: November 2
Module 7.1.1: Digital Marketing: Visual content.
​

  • Visual materials (web, social media, etc.)

  • Tools for visuals (practical course)

  • Sources of visual materials

 

 

​

Duration: 4 hours

Cost: 12 000 AMD

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Trainer: Stella Gasparyan
Mobile application:
 
Start: November 3, 9
Module 7.1.2: SMM and Content Marketing.
​

  • Facebook marketing

  • Instagram marketing

  • LinkedIn and Google My Business

  • Social Media Optimization

  • Digital Copywriting

  • Social Analytics

  • Social Strategy

  • Management tools

​

Duration: 8 hours

Cost: 65 000 AMD

Group 1 (1).jpg
Various trainers
Digital social media:
 
Start: November 2, 3, 9, 10, 16, 17, 23
Module: 7.1: Digital Marketing.
 

  • Visual Content (4 hours)

  • SMM and Content (8 hours)

  • Digital Advertising (4 hours)

  • Website and SEO (6 hours)

  • Digital Analytics (2 hours)

  • E-Commerce (2 hours)

  • Email Marketing (2 hours)

​​

Duration: 28 hours

Price: 128 000 AMD

Group 1 (1).jpg
Various trainers
Web design:
 
Start: November 2
Module 7.1.1: Digital Marketing: Visual content.
​

  • Visual materials (web, social media, etc.)

  • Tools for visuals (practical course)

  • Sources of visual materials

 

 

​

Duration: 4 hours

Cost: 12 000 AMD

Stella Gasparyan.png
Trainer: Stella Gasparyan
Mobile application:
 
Start: November 3, 9
Module 7.1.2: SMM and Content Marketing.
​

  • Facebook marketing

  • Instagram marketing

  • LinkedIn and Google My Business

  • Social Media Optimization

  • Digital Copywriting

  • Social Analytics

  • Social Strategy

  • Management tools

​

Duration: 8 hours

Cost: 65 000 AMD

Group 1 (1).jpg
Various trainers
Digital social media:
 
Start: November 2, 3, 9, 10, 16, 17, 23
Module: 7.1: Digital Marketing.
 

  • Visual Content (4 hours)

  • SMM and Content (8 hours)

  • Digital Advertising (4 hours)

  • Website and SEO (6 hours)

  • Digital Analytics (2 hours)

  • E-Commerce (2 hours)

  • Email Marketing (2 hours)

​​

Duration: 28 hours

Price: 128 000 AMD

Group 1 (1).jpg
Various trainers
Web design:
 
Start: November 2
Module 7.1.1: Digital Marketing: Visual content.
​

  • Visual materials (web, social media, etc.)

  • Tools for visuals (practical course)

  • Sources of visual materials

 

 

​

Duration: 4 hours

Cost: 12 000 AMD

Stella Gasparyan.png
Trainer: Stella Gasparyan
Mobile application:
 
Start: November 3, 9
Module 7.1.2: SMM and Content Marketing.
​

  • Facebook marketing

  • Instagram marketing

  • LinkedIn and Google My Business

  • Social Media Optimization

  • Digital Copywriting

  • Social Analytics

  • Social Strategy

  • Management tools

​

Duration: 8 hours

Cost: 65 000 AMD

Group 1 (1).jpg
Various trainers
Business Plan:
 
Start: November 30
Module 7.3: Agile Marketing.
​

  • Intro to Agile Marketing

  • Real-Time Marketing

  • Agile Marketing tools

  • Sprints and Iterations

​

​

Duration: 4 hours

Cost: 36 000 AMD

Nane Matevossyan.png
Trainer: Nane Matevossyan
App Screens:
 
Start: December 1
Module 7.4: IDEA Validation.

 

  • A business idea's value resonates the problem it solves for the customer

  • The difference between goods and services

  • Stages of startup development

  • Assumption testing

  • Customer Interviewing: The Art of Asking the Right Questions

  • Customer engagement

  • Business Model Canvas

 

Duration: 2 hours 

Price: 29 000 AMD​

​

NEW ACADEMY (1).png
Trainers: Margaret Baburyan
Business Team:
​
Start։ December 1
Module 7.5: Creative Minds in Business.
​

  • What does the customer want?

  • What questions do we ask ourselves?

  • Tests.

  • Cases from his my own experience.

​

Duration: 2 hours 

Cost: 22 000 drams

NEW ACADEMY.png
Trainer: Narek Aleksanyan
Shopping Cart:
 
Start: December 7, 8
Module 8: Trade Marketing.
​

  • Merchandising standards

  • Aroma Marketing

  • Showcase design

  • POS (Point of Sales) materials

 

​

Duration: 8 hours

Cost: 65 000 AMD

Nane Matevossyan.png
Trainer: Nane Matevossyan
Young Businesswomen:
​
Start: December 14, 15, 21, 22
Module 9: Sales Management.
​

  • Sales models and formats

  • Service and communication skills

  • Negotiation skills, NLP and EQ

  • Stress management

  • Compliance management

  • Cross Selling and Up-selling technologies

  • Sales modeling and management

​

Duration: 16 hours

Price: 79 000 AMD

Group 1 (1).jpg
Various trainers
Hotel Reception:
 
Start: December 14
Module 9.1: Service and communication skills.

 

  • Selling as a process

  • Sales technologies

  • Sales formats, models, and techniques

  • Standards and communication skills.

​​

Duration: 4 hours

Cost: 24 000 AMD

​

NEW ACADEMY (3).png
Trainer: Norayr Dumoyan
Stressed Woman
​​
 
Start: December 15
Module 9.2: Stress Management.

​​

​

Duration: 4 hours 

Cost: 22 000 AMD

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Trainer: Evelina Abrahamyan
TV Interview:
 
Start: December 21
Module 9.3: PR and Media Relations   
 

  • What is PR?

  • How to use PR in business?

  • How to build better relations with the media?

  • How to measure your performance?

​​

Duration: 4 hours

Cost: 28 000 AMD

Nvard Melkonyan.png
Trainer: Nvard Melkonyan
Business Meeting:
 
Start: December 22
Module 9.4: Sales Modeling and Management.
​

  • Sales modeling and management

  • Market analysis and sales forecasts

  • CLV (Customer lifetime value)

  • CLV calculator as a modeling tool

​

Duration: 4 hours

Cost: 32 000 AMD

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Trainer: Mannik Sahakyan
A group of women at a business meeting
 
Start: December 28
Module 10: Marketing Strategy.

​

  • Marketing program

  • Goal setting

  • Reforms in real-time

  • Roadmapping

​

Duration: 4 hours

Cost: 29 000 AMD

​

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Trainer: Artak Ordyan
Coins:
 
Start: December 29
Module 11: Finance in Marketing.
​

  • Finance for non-financiers

  • Finance in Marketing

  • Finance management

  • Complex problems, simple solutions

​

​

Duration: 4 hours

Cost: 18 000 AMD

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Trainer: Nelly Tatosyan
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