Weekend School of Marketing
Since 2017
Slice Consulting and Slice Academy proudly present a groundbreaking professional course in collaboration with AITC.
Introducing "Weekend School of Marketing" or "Marketing from A to Z"—a comprehensive program covering essential aspects of marketing management and its core sub-branches.
Why corporate clients are choosing us:
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Learn the latest, cutting-edge marketing strategies that drive real results.
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Gain actionable insights designed for immediate application in your marketing efforts.
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Opt for certification to validate the depth and quality of your new expertise.
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Benefit from the knowledge and experience of industry-leading experts.
What you’ll achieve:
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Upon completing the entire program, you’ll be awarded an official Slice Academy certificate, recognized by the AITC international structure.
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For those completing specific modules, you’ll receive a certificate of participation.
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Select any 3 individual themes and enjoy a 20% discount on your enrollment.
Additionally, students can opt to take an online exam, with the results reflected on their certificates. The exam fee is 35,000 AMD.
Exclusive Offer
Special Presale Offer
Join the full IT Project Management course before May 31 for just 249,000 AMD (regularly 499,000 AMD) by using promo code SLW249 at checkout.
Corporate Discount Available!
Register 2 or more team members from the same organization, and each participant pays only 229,000 AMD.
The main modules of the course with a total duration of 112 hours are:
Module 1. Introductory Marketing (4 hours)
What is marketing?
Main functions
The main functions and KPIs of the marketing manager
Module 2. Customer Behavior (4 hours)
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Segmentation
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Target definition
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Buyer Personas
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Internal marketing
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Communications
Module 3. Competitor Research and Analysis (4 hours)
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Marketing research
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Macro and microanalysis
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Key Approaches and SWOT (3-Level Model)
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PORTER'S MODEL
Module 4. Marketing Research (6 hours)
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What can be done?
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Methodology and methods
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Research like a pro
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Data analysis
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Neuromarketing (2 hours)
Module 5. Branding and Design Marketing (6 hours)
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Naming and brand positioning
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Basic principles of branding
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Design Marketing
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Color psychology and basic standards
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Brand book (content, format, basic approaches)
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UI/UX design approaches
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Design efficiency and optimization
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Interior and Exterior
Module 6. Promotional Tools and Media Planning (16 hours)
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Creative advertising
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Media planning and post-sales analysis
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PR and media relations
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BTL and sales promotion
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Non-advertising promotional tools
Module 7. Modern Marketing Tools (40 hours)
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Digital Marketing (30 hours)
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Business and Risks (4 hours)
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Agile Marketing (4 hours)
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IDEA Validation (2 hours)
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Creative Minds in Business (2 hours)
Module 8. Trade Marketing (8 hours)
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Merchandising standards
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Aroma Marketing
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Showcase design
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POS (Point of Sales) materials
Module 9. Sales Management (16 hours)
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Sales models and formats
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Service and communication skills
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Negotiation skills, NLP and EQ
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Stress management
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Compliance management
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Cross Selling and Up-selling technologies
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Sales modeling and management
Module 10. Marketing Strategy (4 hours)
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Marketing program
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Goal setting
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Reforms in real-time
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Roadmapping
Module 11. Finance in Marketing (4 hours)
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Finance for non-financiers
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Finance in Marketing
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Finance management
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Complex problems, simple solutions
Start: September 27
Module 1: Introductory Marketing
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What is marketing?
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Main functions
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The main functions and KPIs of the marketing manager
Duration: 4 hours
Cost: 12 000 AMD
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Trainer: Margaret Baburyan
Start: September 28
Module 2: Customer Behavior
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Segmentation
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Target definition
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Buyer Personas
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Internal marketing
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Communications
Duration: 4 hours
Cost: 18 000 AMD
Trainer: Nane Matevossyan
Start: October 4, 5, 11
Module 3: Marketing Research.
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What can be done?
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Methodology and methods
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Research like a pro
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Data analysis
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Neuromarketing
Duration: 6 hours
Cost of the full course: 29 000 AMD
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Trainers: Nane Matevossyan, Nvard Melqonyan
Start: October 4
Module 3.1: Classic Marketing Studies.
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What can be done?
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Methodology and methods
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Research like a pro
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Data analysis
Duration: 4 hours
Price: 18 000 AMD
Trainer: Nvard Melqonyan
Start: October 5
Module 4: Competitor Research and Analysis.
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Marketing research
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Macro and micro analysis
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Key Approaches and SWOT (3-Level Model)
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PORTER'S Model and Competitive Marketing
Duration: 4 hours
Cost: 12 000 AMD
Trainer: Margaret Baburyan
Trainer: Nane Matevossyan
Start: October 12, 18
Module 5: Branding, Design Marketing.
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Basic principles of branding
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Color psychology and basic standards
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Brand book (content, format, basic approaches)
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UI/UX design approaches
Duration: 6 hours
Cost: 36 000 AMD
Trainer: Nane Matevossyan
Start: October 12
Module 5.1: Branding, Naming.
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Basic concepts of branding
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Corporate style
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Brand identity
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Naming and first steps
Duration: 2 hours
Cost: 28 000 AMD
Trainer: Nane Matevossyan
Start: October 18
Module 5.2: Design Marketing.
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Color psychology and basic standards
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Brand book (content, format, basic approaches)
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UI/UX design approaches
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Design efficiency and optimization
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Interior and Exterior
Duration: 2 hours
Cost: 28 000 AMD
Trainer: Nane Matevossyan
Start: October 19
Module 6.2: Media Planning and Sales
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Media planning and sales analysis
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Formats and media
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Advertising quality control
Duration: 4 hours
Cost: 26 000 AMD
Trainer: Tatevik Torosyan
Start: October 25
Module 6.3: Negotiation Skills, NLP, and EQ.
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What is EQ and how it works
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EQ models
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Social knowledge and skills
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Body language and NLP
Duration: 4 hours
Cost: 22 000 AMD
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Trainers: Hakob Makdis, Nane Matevossyan
Start: October 26
Module 6.4: BTL and Sales Promotion
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BTL tools for the modern business
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Results and metrics in BTL
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Non-advertising promotion tools and their effectiveness
Duration: 2 hours
Price: 18 000 AMD
Trainer: Tatevik Torosyan
Start: October 26
Module 6.5: Non-Advertising Promotional Tools
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Non-advertising promotion tools and their effectiveness
Duration: 2 hours
Cost: 16 000 AMD
Trainer: Tatevik Torosyan
Start: November 1, 2, 8, 9, 15, 16, 22, 23
Module: 7.1: Digital Marketing.
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Visual Content (4 hours)
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SMM and Content (8 hours)
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Digital Advertising (4 hours)
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Website and SEO (6 hours)
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Digital Analytics (2 hours)
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E-Commerce (2 hours)
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Email Marketing (2 hours)
Duration: 28 hours
Price: 128 000 AMD
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Various trainers
Start: November 1
Module 7.1.1: Visual content.
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Visual materials (web, social media, etc.)
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Tools for visuals (practical course)
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Sources of visual materials
Duration: 4 hours
Cost: 12 000 AMD
Trainer: Stella Gasparyan
Start: November 15, 16
Module 7.1.4: Web Site & SEO.
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Website Visual Standards
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Website Creation (Practical Course)
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SEO (On-Site and Off-Site)
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Tools and Platforms
Duration: 6 hours
Cost: 39 000 AMD
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Trainers: Nane Matevossyan, Lena Soghoyan
Start: November 16
Module 7.1.5: Digital Analytics.
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Analytical Approaches
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Tools and Platforms
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Practical Course
Duration: 2 hours
Cost: 16 000 AMD
Trainer: Lena Soghoyan
Start: November 22
Module: 7.1. 6: E-Commerce.
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The ins and outs of e-commerce
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Website development standards
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Practical course
Duration: 2 hours
Price: 15 000 AMD
Trainer: Lena Soghoyan
Start: November 22
Module 7.1.7: Email Marketing.
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Visual in Email
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Copy in Email
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Structure in Email
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Tools and Practical Training
Duration: 2 hours
Cost: 16 000 AMD
Trainer: Stella Gasparyan
Start: November 23
Module 7.2: Business and Risks.
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Introduction
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Risk Identification/Detection
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Risk Assessment and Analysis
Duration: 4 hours
Cost: 22 000 AMD
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Trainers: Nika Manukova & Tigran Poghosyan
Start: November 29
Module 7.3: Agile Marketing.
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Intro to Agile Marketing
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Real-Time Marketing
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Agile Marketing tools
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Sprints and Iterations
Duration: 4 hours
Cost: 36 000 AMD
Trainer: Nane Matevossyan
Start: November 30
Module 7.4: IDEA Validation.
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A business idea's value resonates the problem it solves for the customer
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The difference between goods and services
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Stages of startup development
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Assumption testing
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Customer Interviewing: The Art of Asking the Right Questions
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Customer engagement
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Business Model Canvas
Duration: 2 hours
Price: 29 000 AMD
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Trainers: Margaret Baburyan
Start։ November 30
Module 7.5: Creative Minds in Business.
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What does the customer want?
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What questions do we ask ourselves?
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Tests.
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Cases from his my own experience.
Duration: 2 hours
Cost: 22 000 drams
Trainer: Narek Aleksanyan
Start: December 6, 7
Module 8: Trade Marketing.
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Merchandising standards
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Aroma Marketing
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Showcase design
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POS (Point of Sales) materials
Duration: 8 hours
Cost: 65 000 AMD
Trainer: Nane Matevossyan
Start: December 13, 14, 20, 21
Module 9: Sales Management.
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Sales models and formats
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Service and communication skills
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Negotiation skills, NLP and EQ
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Stress management
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Compliance management
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Cross Selling and Up-selling technologies
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Sales modeling and management
Duration: 16 hours
Price: 79 000 AMD
Various trainers
Start: December 13
Module 9.1: Service and communication skills.
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Selling as a process
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Sales technologies
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Sales formats, models, and techniques
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Standards and communication skills.
Duration: 4 hours
Cost: 24 000 AMD
Trainer: Nane Matevossyan
Start: December 14
Module 9.2: Stress Management.
Duration: 4 hours
Cost: 22 000 AMD
Trainer: Evelina Abrahamyan
Start: December 20
Module 9.3: PR and Media Relations
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What is PR?
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How to use PR in business?
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How to build better relations with the media?
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How to measure your performance?
Duration: 4 hours
Cost: 28 000 AMD
Trainer: Nvard Melkonyan
Start: December 21
Module 9.4: Sales Modeling and Management.
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Sales modeling and management
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Market analysis and sales forecasts
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CLV (Customer lifetime value)
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CLV calculator as a modeling tool
Duration: 4 hours
Cost: 32 000 AMD
Trainer: Mannik Sahakyan
Start: December 27
Module 10: Marketing Strategy.
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Marketing program
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Goal setting
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Reforms in real-time
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Roadmapping
Duration: 4 hours
Cost: 29 000 AMD
Trainer: Artak Ordyan
Start: December 28
Module 11: Finance in Marketing.
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Finance for non-financiers
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Finance in Marketing
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Finance management
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Complex problems, simple solutions
Duration: 4 hours
Cost: 18 000 AMD
