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About:
![Coffee Shop](https://static.wixstatic.com/media/11062b_7d7994afc7b14f758d03f10f301bb568~mv2.jpg/v1/fill/w_79,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_7d7994afc7b14f758d03f10f301bb568~mv2.jpg)
Customer behavior
During the course, you will learn to collect and develop statistics, to determine the target audience, to study and_cc781905-5cde-3194-bb3b-136bad5cf58cc_to analyze the results of customer behavior_cc781905-5cde-3194-bb3b-136bad5cf58cc_78. -5cde-3194-bb3b-136bad5cf58d_
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Segmentation
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Target definition
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Buyer Personas
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Internal marketing
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Communications
Duration: 4 hours,
Cost: 18,000 Dr.
![104.png](https://static.wixstatic.com/media/3041e7_af4936f764354e63bdd0bcd4c9c62357~mv2.png/v1/fill/w_84,h_86,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/104.png)
Instructor:
Nane Matevosyan
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MBA degree, Department of Marketing Management, SBS Swiss Business School
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MBA degree, Department of Finance and Banking, HRH Business School
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Master's degree, Department of Economics, YSU
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Bachelor's degree, Department of Economics, YSU
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participated in more than 50 courses in Armenia and abroad
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