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Coffee Shop

Customer behavior

During the course, you will learn to collect  and develop statistics,  to determine the target audience, to study and_cc781905-5cde-3194-bb3b-136bad5cf58cc_to analyze the results of customer behavior_cc781905-5cde-3194-bb3b-136bad5cf58cc_78. -5cde-3194-bb3b-136bad5cf58d_

  • Segmentation

  • Target definition

  • Buyer Personas

  • Internal marketing

  • Communications


Duration: 4 hours,

Cost: 18,000 Dr.



Nane Matevosyan

  • MBA degree, Department of Marketing Management, SBS Swiss Business School

  • MBA degree, Department of Finance and Banking, HRH Business School

  • Master's degree, Department of Economics, YSU

  • Bachelor's degree, Department of Economics, YSU

  • participated in more than 50 courses in Armenia and abroad

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