About:
Digital Marketing + AI Session
The Digital Marketing + AI Session course is designed to give you a comprehensive understanding of the industry, develop your expertise, and equip you with the most effective digital tools and technologies.
Whether you are a marketing professional, public relations expert, economist, or IT specialist looking to enhance your skills in digital marketing, this course offers a tailored experience to help you thrive.
Course Modules & Duration
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Visual Content (4 hours)
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SMM and Content Marketing (10 hours)
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Digital Advertising (4 hours)
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Website and SEO (8 hours)
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E-Commerce (2 hours)
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Digital Analytics (2 hours)
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Email Marketing (2 hours)
Start Date: April 16
Total Duration: 32 hours
Course Fee: 128,000 AMD
Additionally, participants of this session can enroll in the Digital Marketing Pro course at a discounted rate of 28,000 AMD (original price: 39,000 AMD).
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Various trainers
You can also choose to enroll in individual modules. Sign up for two or more modules and receive a 20% discount.
Topic: Visual content
Master the fundamentals of visual content creation for digital marketing. Learn to use powerful design tools that do not require professional design training, and understand the rules and logic of visual construction in media.
Trainer: Nane Matevossyan
Dates: April 16,18
Duration: 4 hours
Cost: 22,000 AMD
Topic: SMM and Content Marketing
In this course, you'll explore the entire social media marketing (SMM) toolkit, stay ahead of the latest trends, and learn to identify and target potential customers. Create compelling textual and visual content that captivates and engages your audience.
Topics Covered:
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Facebook & Instagram Marketing
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LinkedIn & Google My Business
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Social Media Optimization
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Digital Copywriting
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AI in SMM
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Social Strategy & Analytics
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Management Tools
Trainers: Sona Vardanyan, Nane Matevossyan, Nara Stepanyan, Lena Soghoyan
Dates: April 23, 25, 30, May 2,7
Duration: 10 hours
Cost: 65,000 AMD
Topic: Digital Advertising
Gain expertise in crafting interactive digital ads that effectively engage your target audience across multiple platforms.
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Facebook Ads
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Instagram Ads
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YouTube Ads
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Google Search Ads
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Google Digital Ads
Trainer: Nane Matevossyan
Dates: May 14, 16
Duration: 4 hours
Cost: 25,000 AMD
Topic: Website and SEO
Learn the principles of website creation using WIX, and dive into the fundamentals of SEO (Search Engine Optimization) to improve site visibility and performance.
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Website visual standards
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Creating a website (practical course)
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SEO (Onsite and Offsite)
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Tools and platforms
Trainer: Natalie Ghoukassian, Lena Soghoyan
Days: May 21, 23, 28, 30
Duration: 8 hours
Price: 39,000 AMD
Topic: E-commerce
This course introduces you to e-commerce, covering the essentials of selling products and services online. Learn how to establish e-commerce operations for both B2B and B2C markets.
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The nuances of e-commerce
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Website creation standards
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Practical course
Trainer: Lena Soghoyan
Date: June 4
Duration: 2 hours
Cost: 15,000 AMD
Topic: Digital Analytics
Become proficient in analyzing digital data from websites and mobile apps. Through data analysis, you will identify key areas for improvement and optimize digital performance.
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Analytical approaches
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Tools and platforms
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Practical course
Trainer: Natalie Ghoukassian
Date: June 6
Duration: 2 hours
Cost: 16,000 AMD
Topic: Email Marketing
In the Email Marketing course, you'll learn how to create a comprehensive email marketing strategy, master essential tools, and apply practical experience to effectively reach your target audience. By analyzing audience behavior, you’ll be able to craft personalized offers that resonate and convert.
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Visual in Email
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Copy in Email
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Structure in e-mail
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Tools and hands-on training
Trainer: Stella Gasparyan
Date: June 13
Duration: 2 hours
Cost: 16,000 AMD
