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About:

Business Meeting

Competitor Research and Analysis

You will learn how to find, research and describe competitors, conduct macro, micro and 3-level SWOT analysis, how to distinguish the strengths and weaknesses of the product, and to understand the advantages of recognizing your weaknesses.

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  • Marketing research

  • Macro and micro analysis

  • Key Approaches and SWOT (3 Level Model)

  • PORTER'S MODEL AND Competitive Marketing

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Duration: 4 hours

Price: 19,000 AMD

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Trainer: Margaret Baburyan

  • Certified Management Consultant (CMC), International Council of Management Consulting Institutes (ICMCI), CMC Global Institute.

  • Master of Business Administration, College of Business Administration, American University of Armenia

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