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About:

Competitor research and analysis
You will learn how to find, research and describe competitors, conduct macro, micro and 3-level SWOT analysis. To distinguish the strengths and weaknesses of the product, to understand that it is advantageous to present the latter.
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Marketing research
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Macro and micro analysis
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Key Approaches and SWOT (3 Level Model)
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PORTER'S MODEL AND COMPETITIVE MARKETING
Start: October 1
Duration: 4 hours
Price: 19,000 drams

Trainer: Margaret Baburyan
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Certified Management Consultant (CMC), International Council of Management Consulting Institutes (ICMCI), CMC Global Institute.
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Master of Business Administration, College of Business Administration, American University of Armenia
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