Competitor research and analysis
You will learn how to find, research and describe competitors, conduct macro, micro and 3-level SWOT analysis. To distinguish the strengths and weaknesses of the product, to understand that it is advantageous to present the latter.
Macro and micro analysis
Key Approaches and SWOT (3 Level Model)
PORTER'S MODEL AND COMPETITIVE MARKETING
Start: October 1
Duration: 4 hours
Price: 19,000 drams
Trainer: Margaret Baburyan
Certified Management Consultant (CMC), International Council of Management Consulting Institutes (ICMCI), CMC Global Institute.
Master of Business Administration, College of Business Administration, American University of Armenia