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About:

Business Meeting

Competitor research and analysis

You will learn how to find, research and describe competitors, conduct macro, micro and 3-level SWOT analysis. To distinguish the strengths and weaknesses of the product, to understand that it is advantageous to present the latter.

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  • Marketing research

  • Macro and micro analysis

  • Key Approaches and SWOT (3 Level Model)

  • PORTER'S MODEL AND COMPETITIVE MARKETING

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Start: October 1

Duration: 4 hours

Price: 19,000 drams

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Trainer: Margaret Baburyan

  • Certified Management Consultant (CMC), International Council of Management Consulting Institutes (ICMCI), CMC Global Institute.

  • Master of Business Administration, College of Business Administration, American University of Armenia

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