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About:
Promotion Tools and Media Planning
The 5-day training course will provide an opportunity to master all the tools of brand and product promotion, and to perform media planning. You will have the opportunity to develop a media strategy and analyze the results of your campaign.
You will also study Public Relations and Media Relations, learn how to promote sales, and master non-advertising promotion tools.
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Creative Advertising and media placements (2 hours)
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Media strategy and post-sales analysis (4 hours)
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PR and media relations (4 hours)
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BTL and sales promotion (2 hours)
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Non-advertising promotion tools (2 hours)
Start: October 15
Duration: 14 hours
Price: 49,000 drams
Trainers: Tigran Baloyan, Tatevik Torosyan, Nvard Melkonyan,
Vahagn Keshishyan
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