About:
Digital Marketing "STEP-UP" Session
The purpose of the Digital Marketing Weekend Session course is to create a general understanding of the industry, develop skills and knowledge, and master digital tools and technologies.
The program is designed for marketing specialists, public relations specialists, economists, and IT specialists who want to continue in the field of digital marketing.
-
Visual content (4 hours)
-
SMM and content (10 hours)
-
Digital Advertising (4 hours)
-
Website and SEO (8 hours)
-
E-Commerce (2 hours)
-
Digital Analytics (2 hours)
-
Email marketing (2 hours)
Start: October 29
Duration: 32 hours
Cost: 128,000 AMD
Course participants will also have the opportunity to participate in the Digital Marketing Pro course for AMD 28,000 instead of AMD 39,000.
.jpg)
Various trainers
If you wish, you can also join separate courses. If you participate in two or more courses, you will receive a 20% discount.
Topic: Visual content
The purpose of the course is to present the importance of visual content, particularly within digital marketing. To master such design tools, knowledge and application of which do not require professional education. As well as mastering social. the logic and rules of visual construction in media.
Trainer: Nane Matevosyan
Dates: October 29
Duration: 4 hours
Cost: 22,000 drams
Topic: SMM and Content Marketing
The goal of the course is to master the entire SMM toolkit, get to know and test the news and trends, and study and find those users who are considered potential customers of the brand and company. Create and develop textual and visual content that users will read, view, and share.
-
Facebook marketing
-
Instagram marketing
-
LinkedIn and Google My Business
-
Social Media Optimization
-
Digital Copywriting
-
Social Analytics
-
Social Strategy
-
Management tools
Trainers: Shake Chatinyan, Nelly Avagyan, Sona Vardanyan
Dates: October 30, November 5, 6
Duration: 10 hours
Cost: 65,000 AMD
Topic: Digital advertising
In the digital age, you will master all the secrets of making advertising interactive, you will learn to connect with the target audience with the help of digital advertising, and ensure promotion on social platforms.
-
Facebook Ads
-
Instagram Ads
-
YouTube Ads
-
Google Search Ads
-
Google Digital Ads
Trainer: Nelli Avagyan
Dates: November 6, 12
Duration: 4 hours
Cost: 25,000 AMD
Topic: Website and SEO
As a result of the course, you will master the rules and nuances of working with the "WIX" program for website preparation and release, you will understand what SEO is, and how to perform search engine optimization.
-
Website visual standards
-
Creating a website (practical course)
-
SEO (Onsite and Offsite)
-
Tools and platforms
Trainer: Natalie Ghukasyan
Days: November 12, 13, 19
Duration: 8 hours
Price: 39,000 AMD
Topic: E-commerce
While studying e-commerce or electronic commerce, you will master the organization of selling a product or service through co-sponsors. You will learn how to implement an E-commerce service for both B2B and B2C segments.
-
The nuances of e-commerce
-
Website creation standards
-
Practical course
Trainer: Nane Matevosyan
Date: November 19
Duration: 2 hours
Cost: 15,000 AMD
Topic: Digital Analytics
The purpose of the Digital Analytics course is to master the process of analyzing digital data from various sources such as websites, and mobile applications. Through numerical analysis, you can get an idea of the areas where they need improvement.
-
Analytical approaches
-
Tools and platforms
-
Practical course
Trainer: Natalie Ghukasyan
Date: November 20
Duration: 2 hours
Cost: 16,000 AMD
Topic: Email մարքեթինգ
The aim of the course is to create an Email marketing strategy, master the tools, acquire knowledge as a result of practical experience, find the target audience, and make an offer as a result of their analysis.
-
Visual in Email
-
Copy in Email
-
Structure in e-mail
-
Tools and hands-on training
Trainer: Nelly Avagyan
Date: November 20
Duration: 2 hours
Cost: 16,000 AMD