This course is designed for those who want to understand the role of marketing and sales in business and learn to apply these tools in real market conditions.
The course is suitable for business representatives, novice professionals, students and business owners who want to develop a combined approach to marketing and sales based on analysis and practical application.


What problem does the course solve
In many businesses, marketing and sales operate separately, as a result of which the real picture of the market and sales potential is lost. This course helps to understand how to connect marketing and sales into a single system and navigate based on market data.


This course helps to understand:
what role marketing plays in business growth,
how to conduct a market overview and assessment,
how to conduct marketing calculations and analysis,
how to select and manage sales channels,
and how to integrate marketing and sales into a single approach.


Main topics of the course
Marketing in business
The role, objectives and impact of marketing on business results


Market overview
Market analysis, customer and competition assessment


Marketing calculations
Calculation of indicators, effectiveness assessment


Sales channels
Channel selection, management and optimization


Marketing and sales integration
Unified strategy and processes


Listening to the market (“Voice of the Market”)
Analysis of customer needs and feedback


As a result, participants will be able to
Understand the interrelationship of marketing and sales in business,
Analyze the market and make data-based decisions,
Select and implement appropriate sales channels,
Use the “voice” of the market for strategic and operational improvements.


This course is part of the Weekend School of Business program and contributes to the development of market thinking and sales skills.


The goal of the course is to help participants actually use their knowledge of marketing and sales in a business and work environment.