This course will help you conduct in-depth research with appropriate tools and methods and analyze the collected data.
 

 
What to do
 
Methodology and methods
 

 
Research like a professional
 

 
Data analysis
 

 
Neuromarketing
 

 
Topic: Classical marketing research
 

 
What to do
 

 
Methodology and methods
 

 
Research like a professional
 

 
Data analysis
 

 
Topic: Neuromarketing
 

 
What is neuromarketing?
 

 
Neuromarketing methods and tools
 

 
Data analysis
 

 
As a result, participants will be able to
 
formulate research problems in marketing,
 

 
choose appropriate methods for different purposes,
 

 
analyze data and draw applicable conclusions,
 

 
use research results in marketing decisions.
 

 
This course is part of the Weekend School of Marketing program and contributes to the formation of classical research thinking in marketing.
 

 
The goal of the course is to help participants actually use their knowledge of classical marketing research in a business and work environment.