This course is designed for those who want to test and validate their business idea (IDEA Validation) before investing time, resources, and money.
The course is suitable for aspiring entrepreneurs, startup founders, students, and business professionals who want to make sure that their idea has real value for the market and the customer.


What problem does the course solve?
Many business ideas fail not at the implementation stage, but because the assumptions and the real problem of the customer are not checked in advance. This course helps to understand how to validate the idea based on customers, the market, and the business model.


This course helps to understand:
what is a value proposition and what problem does it solve for the customer,
what is the difference between products and services,
what are the stages of startup development,
how to conduct assumption testing,
how to conduct customer interviews and ask the right questions,
and how to use the business model canvas to validate the idea.


Main topics of the course
The value proposition of a business idea
Customer problem, solution and value


The difference between products and services
Offer structure and perception


Stages of startup development
From idea to market


Assumption testing
Hypotheses, testing and validation


Interviewing a customer
The art of asking the right questions and feedback


Customer engagement
Early adopters and interested audiences


Business model canvas
Building and evaluating a business model


As a result, participants will be able to
Assess the real value of their business idea,
Test assumptions with customers,
Build and analyze a business model canvas,
Make more informed decisions about the development of the idea.


This course is part of the Weekend School of Marketing program and contributes to the formation of a startup and validation mindset.


The goal of the course is to help participants actually validate a business idea before scaling it and bringing it to market.