This course is designed for those who want to understand the role of PR and media relations in building a business's reputation, trust, and public perception.
The course is suitable for business professionals, marketing and communications professionals, managers, students, and business owners who want to build a systematic and effective public relations.


What problem does the course solve?
Without the right PR strategy, a business is often limited to advertising alone and loses the opportunity to build trust. This course helps to understand what PR is, how to apply it in business, and how to work effectively with the media.


This course helps to understand:
What PR is and what role it plays in business,
How to use PR for business purposes,
How to establish and develop relationships with the media,
And how to measure PR performance and results.


Main topics of the course
What is PR
Public relations, reputation and trust
How to use PR in business
PR strategy, messages and stories
How to establish better relations with the media
Media relations, communication and cooperation
How to measure your performance
Measurements, indicators and effectiveness assessment
As a result, participants will be able to
Understand the role of PR in business communications,
Build and apply PR approaches in business,
Work with the media more effectively,
Evaluate the results of PR activities.
This course is part of the Weekend School of Marketing program and contributes to the formation of a mindset of public communications and reputation management.
The goal of the course is to help participants actually use PR and media relations tools in business and work environments.