This course is designed for those who want to understand the role of merchandising in influencing customer behavior and purchases at the point of sale.
 
The course is suitable for business representatives, sales and marketing professionals, students and business owners who want to increase sales effectiveness at the point of sale.
 

 
What problem does the course solve
 
At the point of sale, customer decisions are made very quickly and are greatly influenced by the environment. Merchandising helps to correctly organize the space, visual and sensory stimuli to stimulate the purchase decision. This course presents these approaches at a practical level.
 

 
This course helps to understand:
 
what are merchandising standards and how they are applied,
 
what is Aroma (fragrant) marketing and its impact,
 
what is the role of display design in sales,
 
and how to use POS (Point of Sales) materials to promote sales.
 

 
Main topics of the course
 
Merchandising standards
 
Product placement, space organization and visibility
 
Aroma (fragrant) marketing
 
Sensory impact and purchasing behavior
 
Display design
 
First impression and attention grabbing
 
POS (Point of Sales) materials
 
Promotional materials used at the point of sale
 

 
As a result, participants will be able to
 
Organize the point of sale according to marketing standards,
 
Use sensory marketing tools,
 
Apply the principles of display design,
 
Increase sales efficiency through POS materials.
 

 
This course is part of the Weekend School of Marketing program and contributes to the formation of a sales-oriented and practical marketing mindset.
 

 
The goal of the course is to help participants actually use commercial marketing tools to achieve effective results at the point of sale.