This course is designed for those who want to understand the logic of sales modeling and management and apply it to making data-driven sales decisions.
 
The course is suitable for business representatives, sales and marketing professionals, managers, students and business owners who want to manage sales in a predictable and controlled way.
 

 
What problem does the course solve
 
Without modeling, sales are difficult to predict and scale. This course helps to understand how to analyze the market, build sales models and use customer lifetime value (CLV) as a management tool.
 

 
This course helps to understand:
 
what is sales modeling and management,
 
how to conduct market analysis and sales forecasts,
 
what is CLV (Customer Lifetime Value) and why it is important,
 
and how to use the CLV calculator as a modeling tool.
 

 
Main topics of the course
 
Sales modeling and management
 
Sales process construction and control
 
Market analysis and sales forecasts
 
Data-based forecasting and planning
 
CLV (Customer Lifetime Value)
 
Customer value calculation and application
 
CLV calculator as a modeling tool
 
Application of CLV in sales models
 
As a result, participants will be able to
 
Build sales models based on data,
 
Perform sales forecasts and planning,
 
Use CLV in sales management,
 
Make more informed sales decisions.
 
This course is part of the Weekend School of Marketing program and contributes to the formation of analytical and predictive sales thinking.
 
The goal of the course is to help participants actually use sales modeling and management tools in a business and work environment.