Details of the project
The program offers 40 hours of Business/IT training with well-known guest speakers.
Business
Main topics
Day 1․ Business day
• Opening ceremony, division of teams
• How to generate business ideas
• How to start a business from scratch
• Business modeling
• Business Canvas
Day 2․ Project Management Day
• How to get started?
• Transition from idea to project
• Competent management
• Practical work (game)
Day 3. Cognitive tour to sightseeing places
Day 4․ Branding Day
• Naming, how brands are created (game)
• Color Marketing and Design (practical exercise)
• Brand book - what is it (content, format, key principles)
• Brand authenticity (video examples, discussion)
Day 5․ Advertising day
• What is advertising, types of advertising (video examples, exercise)
• Media carrier, types
• Media planning (game) and advertising budgets
Day 6․ Sales day
• Sales and service
• Negotiation and EQ (developmental game)
• Stress management (exercise, game)
• Merchandising (game)
Day 7․ PR day
• Media relations
• Events
• Corporate responsibility programs
• Business image
Day 8․ Modern marketing day
• How to enter the market
• Customers and competitors
• Digital Marketing (social media page and website creation, exercises)
• Neuro marketing
Day 9․ Finance and Management Day
• What is the definition of risks (exercise)
• Resources: internal և external, evaluation
• Finance in business (game)
• Accounting
• Financial planning and strategy
Day 10․ Participants' business project submission day, awards ceremony, graduation party
Day 11․ Departure
IT Basics
Main topics
Day 1․ WEB day
• Opening ceremony, division of teams
• WEB basics
• How it works
• WEB rules
• Professional advice
• Practical work
Day 2․ Code day
• Programming
• Programming languages
• What results can be achieved?
• How developers work?
• How to earn?
• Practical work
Day 3. Cognitive tour to sightseeing places
Day 4․ Design day
• Design basics
• Design in business
• UI / UX design
• Interface
Day 5․ HTML-CSS
• What is HTML?
• What is HTML-CSS?
• How are they used?
• What results can be achieved?
• Practical provisions
• Practical work
Day 6․ Project Formation Day
• Business solutions
• Technical base
• Receiving functions
• Finalize the problem
Day 7․ IT business day (guests, exchange of experience)
• IT in business
• Business rules
• Exchange of experience
• Guest feedback, seminars
• Interesting ideas
Day 8․ Free day for project development (with the support of trainers)
Day 9․ CMS and SEO day
• Website creation options
• Website advertising in search engines
• How to leverage IT to benefit business
Day 10․ Participants' business project submission day, awards ceremony, graduation party
Day 11․ Departure
Details on our Wikipedia page
