This course is designed for those who want to understand the Agile marketing approach and apply it in a rapidly changing market environment.
 
The course is suitable for business representatives, marketing professionals, students and business owners who want to work with flexible, responsive and experiment-based marketing.
 

 
What problem does the course solve
 
Classical marketing plans often fail to respond to rapid market changes. Agile marketing allows you to test ideas in small steps, get quick feedback and optimize actions in real time. This course helps to understand the logic and application of this approach.
 

 
This course helps to understand:
 
what is Agile marketing and why is it important,
 
how is real-time marketing implemented,
 
what tools are used in Agile marketing,
 
and how sprints and iterations work in marketing processes.
 

 
Main topics of the course
 
Introduction to Agile Marketing
 
Agile Approaches and Values ​​in Marketing
 
Real-Time Marketing
 
Rapid Response, Testing, and Adaptation
 
Agile Marketing Tools
 
Planning, Task Management, and Measurement
 
Sprints and Iterations
 
Short Cycles, Feedback, and Continuous Improvement
 
As a result, participants will be able to
 
Apply Agile Thinking to Marketing Work,
 
Rapidly Test and Optimize Marketing Ideas,
 
Manage Marketing Processes with Sprints,
 
Adapt to Market Changes in Real Time.
 
This course is part of the Weekend School of Marketing program and promotes the formation of an agile, experimental, and data-driven marketing mindset.
 
The goal of the course is to help participants actually use Agile Marketing Tools and Approaches in a business and work environment.