This course is designed for those who want to understand the role of BTL (Below The Line) promotion and sales promotion in modern business and apply non-advertising tools to activate sales.
 
The course is suitable for business representatives, novice marketing professionals, students and business owners who want to work with practical, measurable and direct-impact promotion mechanisms.
 

 
What problem does the course solve
 
Many businesses focus only on advertising, ignoring the capabilities of BTL tools, which often have a faster and more measurable impact on sales. This course helps to understand how to choose the right BTL tools and how to evaluate their effectiveness.
 

 
This course helps to understand:
 
what BTL tools are used in modern business,
 
how BTL results are measured,
 
and how to use non-advertising promotion tools to increase sales.
 

 
Main topics of the course
 
BTL tools for modern business
 
promotions, promotional activities, testing and direct communication
 

 
Results and measurements in BTL
 
KPIs, performance assessment and reporting
 

 
Non-advertising promotion tools
 
Sales promotion and customer engagement
 

 
As a result, participants will be able to
 
select and apply appropriate BTL tools,
 
measure and analyze the results of BTL activities,
 
use non-advertising promotion mechanisms to increase sales,
 
link BTL activities with business goals.
 

 
This course is part of the Weekend School of Marketing program and contributes to the formation of practical and results-oriented marketing thinking.
 

 
The goal of the course is to help participants actually use their knowledge of BTL and sales promotion in a business and work environment.