This course is designed for those who want to understand the logic of E-commerce (electronic commerce) and learn how to organize the sale of a product or service via the Internet.
The course is suitable for business representatives, marketing specialists, students and business owners who want to build and develop an E-commerce service for both B2B and B2C segments.


What problem does the course solve
E-commerce requires not only technical solutions, but also the right structure, customer experience and organization of processes. This course helps to understand how to organize online sales, what standards to apply on a website and how to practically implement an E-commerce model.


This course helps to understand:
how E-commerce works in the B2B and B2C segments,
what are the nuances of e-commerce,
what website creation standards are needed for online sales,
and how to implement practical E-commerce processes.


Main topics of the course
E-commerce nuances
Sales models, processes and customer experience
Website creation standards
Usability, trust and conversion
Practical course
Building an E-commerce service based on real examples
As a result, participants will be able to
Organize the sale of a product or service via the Internet,
Apply E-commerce standards on a website,
Work with both B2B and B2C sales models,
Implement online sales processes at a practical level.
This course is part of the Digital Marketing + AI program and contributes to the formation of a sales-oriented and practical digital mindset.
The goal of the course is to help participants actually apply knowledge about E-commerce in a business and digital environment.