This course is designed for those who want to build a complete Email Marketing strategy and apply it on a practical level to ensure effective communication with the target audience.
 
The course is suitable for marketing professionals, business representatives, students and business owners who want to use email as a tool for sales, communication and value creation.
 

 
The goal of the course is
 
To learn how to create an Email Marketing strategy, master the necessary tools and master the knowledge as a result of practical work. The course helps to find the target audience, analyze it and based on this analysis, make effective proposals.
 

 
This course helps to understand:
 
what role does Email Marketing play in digital marketing,
 
how to use visuals in email,
 
how to write effective email copy,
 
what structure should an email have,
 
and what tools are used in Email Marketing.
 

 
Main topics of the course
 
Visual in Email
 
visual elements, design and readability
 

 
Copy in Email
 
headlines, content and calls to action
 

 
Structure in email
 
logic, layout and user experience
 

 
Tools and practical training
 
Email platforms, automation and practical work
 

 
As a result, participants will be able to
 
develop and implement an email marketing strategy,
 
create effective visual and text emails,
 
find and analyze the target audience,
 
use email marketing tools on a practical level.
 

 
This course is part of the Digital Marketing + AI program and contributes to the formation of a communicative, data-driven and results-oriented email marketing mindset.
 

 
The goal of the course is to help participants actually use email marketing for business development and long-term relationships with customers.