This course is designed for those who want to understand the basics of neuromarketing and apply them to a deeper understanding of customer behavior and marketing communications.
 
The course is suitable for business professionals, beginning professionals, students, and business owners who want to use behavioral and psychological data in marketing decision-making.
 

 
What problem does the course solve?
 
Many marketing decisions are based on stated opinions, which do not always reflect actual behavior. Neuromarketing allows you to understand customer reactions based on conscious and subconscious signals. This course helps you correctly apply these approaches in a practical environment.
 

 
This course helps you understand:
 
what neuromarketing is and what problems it solves,
 

 
what methods and tools are used in neuromarketing,
 

 
and how to conduct data analysis within the framework of neuromarketing studies.
 

 
Main topics of the course
 
What is neuromarketing
 
Definition and areas of application of neuromarketing
 
Neuromarketing methods and tools
 
Behavioral measurements, experiments and observations
 
Data analysis
 
Interpretation of results and application in marketing
 

 
As a result, participants will be able to
 
Understand the basic principles of neuromarketing,
 

 
Choose the right neuromarketing methods for different problems,
 

 
Analyze neuromarketing data,
 

 
Apply neuromarketing results in communications and decisions.
 

 
This course is part of the Weekend School of Marketing program and contributes to the formation of behavioral and data-driven marketing thinking.
 

 
The goal of the course is to help participants actually use their knowledge of neuromarketing in a business and work environment.