This course is designed for those who want to gain a fundamental understanding of marketing and understand how marketing works in a business environment.
The course is suitable for business professionals, beginning professionals, students, and business owners who want to develop a foundation in marketing thinking and navigate the key roles and responsibilities of the field.


What problem does the course solve?
Many people use the term “marketing” but do not have a clear understanding of its true content, functions, and role in business. This course helps to understand the essence of marketing and its importance to the results of the organization.


This course helps to understand:
what is marketing and what problems does it solve in business,
what are the main functions of marketing,


what is the role of the marketing manager in the organization,


and how marketing results are measured using KPIs.


Main topics of the course
What is marketing
Definition, purpose and role of marketing in business


Main functions of marketing
Analysis, planning, implementation and control


Functions and KPIs of a marketing manager
responsibilities, indicators and performance evaluation


As a result, participants will be able to
Understand the role of marketing in business success,


Distinguish the main functions of marketing,


Orient themselves in the roles and KPIs of a marketing manager,


Apply the knowledge gained during their studies or work.


This course is part of the Weekend School of Marketing program and serves as a starting point for marketing knowledge for subsequent modules.


The goal of the course is to help participants actually use their knowledge of marketing in a business and work environment.