This course is designed for those who want to understand the logic of On-Site SEO and apply AI tools to increase website visibility in search engines.
The course is suitable for marketing professionals, business representatives, students and business owners who want to optimize their website for search engines with a modern and data-driven approach.


What problem does the course solve
Many websites have good content, but do not appear in search results due to incorrect structure, technical problems or lack of SEO. This course helps to understand how to work with On-Site SEO and how to use AI for quick analysis, optimization and content improvement.


This course helps to understand:
what is On-Site SEO and what role does it play in search engine optimization,
what factors affect website visibility in search,
how to apply AI tools in SEO processes,
and how to improve content and structure based on data.


Main topics of the course
On-Site SEO basics
Site structure, URLs, meta data and internal optimization


Content SEO optimization
Keywords, search intent and user experience


AI tools in SEO
Analysis, recommendations and automation


Data-driven improvements
SEO problem identification and continuous optimization


As a result, participants will be able to
Conduct an On-Site SEO audit of the site,
Optimize the content and structure of the site,
Use AI tools to accelerate SEO work,
Increase site visibility and organic traffic.


This course is part of the Digital Marketing + AI program and contributes to the formation of a search, technical and AI-assisted marketing mindset.


The goal of the course is to help participants actually apply On-Site SEO and AI tools for organic website growth.