This course is designed for those who want to understand the basics of SEO and learn how to implement search engine optimization to increase website visibility and organic traffic.
 
The course is suitable for novice marketers, business professionals, students, and business owners who want to work with SEO in a systematic and practical way.
 

 
What problem does the course solve?
 
SEO is often perceived as a technical and complex process, which is why it is either not applied or is implemented incorrectly. This course presents the logic of SEO in a simple way and shows how to apply Onsite and Offsite optimization tools on a practical level.
 

 
This course helps to understand:
 
what is SEO and what role does it play in search engines,
 
what is the difference between Onsite and Offsite SEO,
 
what factors affect a website's position in search,
 
and what tools and platforms are used for SEO work.
 

 
Main topics of the course
 
SEO (Onsite and Offsite)
 
Basic principles of internal and external optimization
 

 
Tools and platforms
 
SEO audit, analysis and monitoring
 

 
As a result, participants will be able to
 
understand the logic of SEO work,
 
apply the main tools of Onsite and Offsite SEO,
 
assess the SEO status of the site,
 
improve the visibility and organic traffic of the site.
 

 
This course is part of the Digital Marketing + AI program and contributes to the formation of search and data-driven marketing thinking.
 

 
The goal of the course is to help participants actually apply SEO for the organic growth of the site and business.