This course is designed for those who want to deepen their knowledge in the field of SMM and content marketing, combining modern approaches to Digital Marketing + AI.
 
The course is suitable for beginner and intermediate level marketing professionals, business representatives, students and business owners who want to build an effective social media presence and work with data, trends and AI tools.
 

 
The goal of the course is
 
To master the full set of SMM tools, get acquainted with and test innovative approaches, trends and AI solutions in social media. The course helps to find and understand users who are potential customers of a brand or company, as well as create content that people will read, watch and share.
 

 
This course helps you understand:
 
how to work with Facebook, Instagram, LinkedIn, and Google My Business platforms,
 
what Social Media Optimization (SMO) is and how it is applied,
 
how to create effective Digital Copywriting,
 
how to apply AI technologies in SMM,
 
how to implement Social Analytics and work with data,
 
and how to build and manage a Social Strategy.
 

 
Main topics of the course
 
Facebook marketing
 
Page management, content and engagement
 
Instagram marketing
 
Visual content, Stories, Reels and engagement
 
LinkedIn and Google My Business
 
Professional and local brand presence
 
Social Media Optimization
 
Profile and content optimization
 
Digital Copywriting
 
Texts, headlines and calls to action
 
AI technologies in SMM
 
AI tools for content, analysis and automation
 
Social Analytics
 
KPIs, measurements and results assessment
 
Social Strategy
 
Goals, planning and long-term approach
 
Management tools
 
Planning, automation and workflow management
 
As a result, participants will be able to
 
Build and implement an SMM strategy with the support of AI tools,
 
Create text and visual content for social media,
 
Find and engage potential customers,
 
Analyze social media effectiveness and optimize results.
 
This course is part of the Digital Marketing + AI program and contributes to the formation of a modern, data-driven and AI-assisted SMM mindset.
 

 
The goal of the course is to help participants actually use SMM and content marketing for business growth and brand development in a Digital Marketing + AI environment.