This course is designed for those who want to understand the role of promotion tools and media planning on marketing and sales results.
The course is suitable for business representatives, novice professionals, students and business owners who want to build a sound media plan and effectively manage promotion processes.


What problem does the course solve
Without systematic media planning, promotion costs often do not produce the expected results. This course helps to understand how to choose the right formats and media, how to link media planning with sales data and how to monitor the quality of advertising.


This course helps to understand:
how to carry out media planning based on sales analysis,
what formats and media are used in promotion,
and how to organize advertising quality control.


Main topics of the course
Media planning and sales analysis
Media budget planning and results evaluation
Formats and media
Selection of digital and traditional media channels
Advertising quality control
Content and placement quality evaluation
As a result, participants will be able to
Build a media plan based on data,
Select appropriate formats and media,
Link promotion activities to sales results,
Monitor the quality and effectiveness of advertising.
This course is part of the Weekend School of Marketing program and contributes to the formation of strategic thinking in media and promotion.
The goal of the course is to help participants actually use their knowledge of promotion tools and media planning in a business and work environment.