This course is designed for those who want to understand the role of business strategy in the development and long-term success of an organization.
 
The course is suitable for business professionals, beginning professionals, students, and business owners who want to develop strategic thinking and apply it in a real business environment.
 

 
What problem does the course solve?
 
Many organizations have goals, but do not have a clear strategy to achieve them. As a result, actions become irrelevant and short-term. This course helps to understand how to form a workable strategy and ensure its implementation.
 

 
This course helps to understand:
 
what role does strategy play in business success,
 
what strategic approaches and types exist,
 
how the strategy development process is organized,
 
and what factors should be considered for the feasibility of the strategy.
 

 
Main topics of the course
 
The role of strategy in business success
 
Long-term goals and competitive positioning
 
Types of strategy
 
Growth, competitive and functional strategies
 
The strategy development process
 
Goal formulation, analysis and selection
 
The main tools of strategy development
 
Analytical and planning tools
 
Strategy implementation factors
 
Resources, risks and control
 
As a result, participants will be able to
 
Understand the basics of strategic thinking,
 
Participate in the strategy development and planning processes,
 
Assess the feasibility of the strategy,
 
Link the strategy to real business operations.
 
This course is part of the Weekend School of Business program and contributes to the development of strategic management skills.
 
The goal of the course is to help participants actually use their knowledge of business strategy in a business and work environment.