This course is designed for those who want to understand the role of branding and design marketing in business positioning and communication effectiveness.
 
The course is suitable for business professionals, beginning professionals, students and business owners who want to build a recognizable and coordinated brand based on the combination of design and marketing.
 

 
What problem does the course solve
 
Without a clear branding and design strategy, marketing communications become irregular and ineffective. This course helps to understand how the foundations of a brand are formed, how to use design as a marketing tool and how to evaluate its effectiveness.
 

 
This course helps to understand:
 
what are the basic principles of branding,
 
what role does color psychology and standards play in branding,
 
what does the Brandbook include and how is it used,
 
what UI/UX design approaches are used in the digital environment,
 
and how to evaluate the effectiveness and optimization of design.
 

 
Main topics of the course
 
Basic principles of branding
 
Brand identity, positioning and communication
 
Color psychology and basic standards
 
The impact of color choice on perception
 
Brandbook
 
Content, format and application approaches
 
UI/UX design approaches
 
Usability, experience and digital environment
 
Design effectiveness and optimization
 
Measuring and improving the impact of design
 
As a result, participants will be able to
 
Build and evaluate the foundations of a brand,
 
Apply color and design principles in branding,
 
Work with Brandbook and understand its role,
 
Improve the effectiveness of design for marketing purposes.
 
This course is part of the Weekend School of Marketing program and contributes to the formation of brand and design thinking in marketing.
 
The goal of the course is to help participants actually use their knowledge of branding and design marketing in business and work environments.