This course is designed for those who want to understand the role of pricing and negotiation in business and apply them in practical decision-making.
The course is suitable for business professionals, beginning professionals, students, and business owners who want to develop sound pricing and conduct effective negotiations in a variety of business situations.


What the course addresses
Price and negotiation often determine the success of a business deal. Incorrect pricing or weak negotiations can reduce profitability and undermine partnership relationships. This course helps you understand how to set a price based on value and the market, and how to conduct constructive and purposeful negotiations.


This course helps you understand:
how to set a value-based and competitive price,
how to apply market pricing approaches,
how to manage discounts, special offers, and deals,
what roles and parties there are in business negotiations,
and how to develop effective negotiation skills.


Main topics of the course
Value-based and competitive pricing
Value perception, price positioning and competitive environment


Market pricing
Market analysis and pricing strategies


Variations, special offers, discounts and deals
Flexible pricing and sales promotion


Roles and sides of negotiations
Identification of interests and interaction


Negotiation skills
Harvard Business School negotiation model, practical approaches


Partnership and networking
Building long-term relationships


As a result, participants will be able to
Develop a justified and competitive pricing policy,
Manage discounts and special offers without losing value,
Conduct constructive and targeted negotiations,
Build partnership and networking relationships in business.


This course is part of the Weekend School of Business program and contributes to the development of strategic thinking and transaction management skills.


The goal of the course is to help participants actually use their knowledge of pricing and negotiations in a business and work environment.