This course is designed for those who want to gain a deep understanding of digital advertising and apply it to effectively promote and interactively connect with their audience in the digital age.
The course is suitable for beginning and intermediate level marketing professionals, business professionals, students, and business owners who want to work with digital advertising platforms in practice and deliver measurable results.


What the course solves
Digital advertising is no longer just about display: it requires accurate targeting, message relevance, and constant optimization. This course helps you understand how to make advertising interactive, how to connect with your target audience, and how to use digital advertising to promote on social platforms.


This course helps you understand:
how digital advertising works across different platforms,
how to connect with your target audience through advertising,
how to promote on social platforms,
and how to manage and optimize advertising campaigns.


Main topics of the course
Facebook Ads
Targeting, formats and results measurement
Instagram Ads
Stories, Reels and visual advertising
YouTube Ads
Video ad types and view optimization
Google Search Ads
Search intent, keywords and conversions
Google Digital Ads
Display, remarketing and digital networks
As a result, participants will be able to
Build and manage digital advertising campaigns,
Accurately target audiences across platforms,
Optimize advertising based on data and results,
Use digital advertising for business growth.
This course is part of the Digital Marketing + AI program and contributes to the formation of a performance-based, data-driven and modern advertising mindset.
The goal of the course is to help participants actually use digital advertising to connect with their target audience and drive sales.