This course is designed for those who want to gain a comprehensive understanding of digital marketing and apply it to business promotion, sales and customer engagement in a digital environment.
 
The course is suitable for business professionals, novice marketers, students and business owners who want to build a practical and systematic digital marketing approach.
 

 
What the course solves
 
Digital marketing consists of many tools and channels, which are often used piecemeal, without a unified strategy. This course helps you understand how digital tools work together and how to use them effectively for different business goals.
 

 
This course helps you understand:
 
what role visual content plays in digital communications,
 
how to work with SMM and content marketing,
 
how digital advertising works,
 
what role a website and SEO play in promotion,
 
how digital analytics are performed,
 
and how E-Commerce and Email marketing tools are used.
 

 
Main topics of the course
 
Visual content (4 hours)
 
Visual content, brand communication and engagement
 

 
SMM and content (8 hours)
 
Social platforms, content planning and management
 

 
Digital advertising (4 hours)
 
Advertising channels, targeting and results evaluation
 

 
Website and SEO (6 hours)
 
Site structure, search engine optimization and visibility
 

 
Digital analytics (2 hours)
 
Data collection, measurement and analysis
 

 
E-Commerce (2 hours)
 
Online sales models and tools
 

 
Email marketing (2 hours)
 
Messaging, automation and customer retention
 

 
As a result, participants will be able to
 
Apply the main tools of digital marketing in business,
 
Build and implement digital marketing activities,
 
Analyze the effectiveness of digital channels,
 
Link digital marketing to sales and business goals.
 

 
This course is part of the Weekend School of Marketing program and promotes the development of a digital and data-driven marketing mindset.
 

 
The goal of the course is to help participants actually use their knowledge of digital marketing in a business and work environment.