This course is designed for those who want to understand the role of digital analytics in marketing and learn how to work with data to make informed decisions.
The course is suitable for marketing professionals, business representatives, students and business owners who want to evaluate the effectiveness of digital channels and connect marketing actions with real results.


What the course solves
Without analytics, digital marketing becomes an assumption-based activity. This course helps you understand what data is important, how to collect, analyze and use it in marketing and business decision-making.


This course helps you understand:
what digital analytics is and what role it plays in marketing,
what indicators and KPIs are used in the digital environment,
how to work with analytical tools and platforms,
and how to use data for optimization and growth.


Main topics of the course
Analytical approaches
Data logic, measurements and interpretation


Tools and platforms
Basic tools and reports for digital analytics


Practical work
Real data analysis and conclusions


As a result, participants will be able to
Read and understand digital data,
Evaluate the effectiveness of marketing channels,
Make data-driven marketing decisions,
Optimize campaigns and content based on analysis.


This course is part of the Digital Marketing + AI program and contributes to the formation of an analytical, data-driven and measurable marketing mindset.


The goal of the course is to help participants actually use digital analytics in marketing and business development.