This course is designed for those who want to gain a clear and structured understanding of classical marketing research and apply it to make informed business decisions.
 
The course is suitable for business professionals, beginning professionals, students, and business owners who want to work with a research and data-driven approach.
 

 
What problem does the course solve?
 
Without classical research approaches, market assessment often becomes superficial and unmanageable. This course helps to understand what can be studied in the market, how to properly organize the research, and how to use the obtained data for practical purposes.
 

 
This course helps to understand:
 
what can be done through classical marketing research,
 

 
what the methodology and methods are,
 

 
how to approach the research at a professional level,
 

 
and how to conduct data analysis.
 

 
Main topics of the course
 
What can be done with classical marketing research
 
Market, customer and demand research
 
Methodology and methods
 
Quantitative and qualitative research methods
 
Research as a specialist
 
Structure and organization of the research process
 
Data analysis
 
Interpretation of data and formulation of conclusions
 
As a result, participants will be able to
 
formulate research problems in marketing,
 
Select appropriate methods for different purposes,
 
Analyze data and obtain applicable conclusions,
 
Use research results in marketing decisions.
 
This course is part of the Weekend School of Marketing program and contributes to the formation of classical research thinking in marketing.
 
The goal of the course is to help participants actually use their knowledge of classical marketing research in a business and work environment.