This course is designed for those who want to develop creative advertising skills and apply creative approaches to marketing communications.
 
The course is suitable for business professionals, beginning professionals, students, and business owners who want to create effective and targeted advertising for various platforms.
 

 
What problem does the course solve?
 
Even with the right media plan, advertising may not work if there is no creative idea and quality control. This course helps to understand how to design creative advertising, how to choose appropriate formats, and how to ensure high quality advertising.
 

 
This course helps to understand:
 
how creative advertising is created,
 
what formats and media are used in advertising,
 
and how to organize advertising quality control.
 

 
Main topics of the course
 
Creative advertising creation
 
Idea formation, message and visual solutions
 

 
Formats and media
 
Advertising solutions for digital and traditional platforms
 

 
Advertising quality control
 
Content, format and effectiveness evaluation
 

 
As a result, participants will be able to
 
create creative and targeted advertising ideas,
 
select appropriate formats and media for different purposes,
 
evaluate and control the quality of advertising,
 
apply creative advertising in marketing promotion.
 

 
This course is part of the Weekend School of Marketing program and contributes to the formation of creative and result-oriented advertising thinking.
 

 
The goal of the course is to help participants actually use their knowledge of creative advertising in a business and work environment.