This course is designed for those who want to understand the role of design marketing in increasing brand perception, communication and business performance.
 
The course is suitable for business representatives, young professionals, students and business owners who want to apply design as a marketing tool in various environments, from digital to physical.
 

 
What problem does the course solve
 
Without a systematic design marketing approach, brand communication can be disjointed and ineffective. This course helps to understand how to select and implement the right design solutions, how to evaluate their impact and how to optimize results.
 

 
This course helps to understand:
 
the role of color psychology and design standards in branding,
 

 
what the Brandbook includes and how it is used,
 

 
what UI/UX design approaches are used in the digital environment,
 

 
how to measure design effectiveness and implement optimization,
 

 
and how design is used in interior and exterior environments.
 

 
Main topics of the course
 
Color psychology and basic standards
 
The impact of color choice on perception and behavior
 

 
Brandbook
 
Content, format and main approaches to application
 

 
UI/UX design approaches
 
Usability, experience and digital environment
 

 
Design effectiveness and optimization
 
Measuring and improving the impact of design
 

 
Interior and exterior
 
Application of design in physical environment and brand experience
 

 
As a result, participants will be able to
 
Apply design and color principles for marketing purposes,
 

 
Work with Brandbook and ensure brand unity,
 

 
Evaluate and improve UI/UX and design effectiveness,
 

 
Use design marketing in digital and physical environments.
 

 
This course is part of the Weekend School of Marketing program and contributes to the formation of design and marketing thinking.
 

 
The goal of the course is to help participants actually use their knowledge of design marketing in business and work environments.