This course is designed for those who want to gain practical knowledge in the field of digital marketing and learn how to build an effective digital presence for their business.
 
The course is suitable for beginners, business owners, students and anyone who wants to understand the basic tools of digital marketing and apply them to real projects.
 

 
What problem does the course solve?
 
Many businesses have social pages and advertising tools, but they do not have a clear strategy and a systematic approach. This course helps to understand how to build a complete digital marketing system, from content to advertising and analytics.
 

 
This course helps to understand:
 
how to build a digital marketing strategy based on business goals,
 
how to use social media and advertising tools to increase sales and awareness,
 
and how to analyze results and improve marketing effectiveness.
 

 
Main topics of the course
 
Digital Marketing
 
Business and Risks
 
Agile Marketing
 
IDEA Validation
 
Creative Ideas in Business (2 hours)
 

 
As a result, participants will be able to
 

 
As a result, participants will be able to
 
build a digital marketing strategy,
 
create and manage social media content,
 
launch and monitor digital advertising campaigns,
 
analyze results and improve marketing effectiveness.
 

 
This course is part of the Weekend School of Marketing program and contributes to the formation of modern digital thinking and practical marketing skills.
 

 
The goal of the course is to help participants actually apply digital marketing tools in a business and work environment, obtaining measurable results.