This course is designed for those who want to understand the role of competitor research and analysis in marketing and strategic decision-making.
 
The course is suitable for business professionals, beginning professionals, students, and business owners who want to build a systematic understanding of the market and competitive environment.
 

 
What problem does the course solve?
 
Without proper analysis of the competitive environment, business decisions can be incomplete or risky. This course helps you understand how to study the market, assess the positions of competitors, and use this information in strategic planning.
 

 
This course helps you understand:
 
how to conduct marketing research in a competitive environment,
 
what macro and micro analysis includes,
 
what basic approaches are used to assess competitors,
 
and how to use SWOT and PORTER's models in the analysis.
 

 
Main topics of the course
 
Marketing research
 
Market structure, competitive environment and positioning
 
Macro / micro analysis
 
Assessment of external and internal factors
 
Basic approaches and SWOT
 
Analysis of strengths and weaknesses, opportunities and threats
 
PORTER's model
 
in the field of assessment of competitive forces
 
As a result, participants will be able to
 
Analyze the competitive environment in different markets,
 
Apply macro and micro analysis tools,
 
Use SWOT and PORTER's model for strategic conclusions,
 
Apply competitor analysis in marketing and business decisions.
 
This course is part of the Weekend School of Marketing program and contributes to the formation of analytical and competitive thinking in marketing.
 
The goal of the course is to help participants actually use their knowledge of competitor research and analysis in a business and work environment.