This course is designed for those who want to understand the basics of branding and naming and develop a clear and recognizable brand identity.
The course is suitable for business professionals, beginning professionals, students, and business owners who want to build a structured and logical brand, from idea to external expression.


What problem does the course solve?
Without a clear brand foundation, a business finds it difficult to build trust and differentiate itself in the market. This course helps to understand the basic concepts of branding, the role of naming, and the impact of corporate style on brand perception.


This course helps to understand:
what are the basic concepts of branding,


what role does naming play in brand formation,


what is corporate style and how is it applied,


and how brand identity is formed.


Main topics of the course
Basic concepts of branding
Brand essence, values ​​and positioning


Corporate style
Visual language, unity and recognition


Brand identity
Brand character, voice and perception


As a result, participants will be able to
Understand the basic principles of branding and naming,


Form a clear basis for brand identity,


Assess the impact of corporate style on the brand,


Apply the knowledge gained in brand projects.


This course is part of the Weekend School of Marketing program and contributes to the formation of brand thinking in marketing.


The goal of the course is to help participants actually use their knowledge of branding and naming in a business and work environment.