This course is designed for those who want to understand the role of non-advertising promotion tools in activating sales and increasing customer engagement.
 
The course is suitable for business representatives, novice marketing professionals, students and business owners who want to apply direct and practical promotion mechanisms without classic advertising.
 

 
What problem does the course solve
 
Many businesses limit themselves only to advertising tools, ignoring non-advertising promotion methods, which often have a faster and more measurable impact on sales. This course helps to understand what tools can be used and how to evaluate their effectiveness.
 

 
This course helps to understand:
 
what non-advertising promotion tools are used in business,
 
how their effectiveness is evaluated,
 
and how to link these tools to sales and customer behavior.
 

 
Main topics of the course
 
Non-advertising promotion tools
 
Promotion mechanisms, direct engagement and activation
 

 
Performance evaluation
 
Measurements, KPIs and practical analysis
 

 
As a result, participants will be able to
 
Select and apply non-advertising promotion tools,
 
Measure their impact on sales,
 
Apply promotion mechanisms in different business situations,
 
Link promotion activities to business goals.
 

 
This course is part of the Weekend School of Marketing program and contributes to the formation of a practical and results-oriented promotion mindset.
 

 
The goal of the course is to help participants actually use their knowledge of non-advertising promotion tools in a business and work environment.