This course is designed for those who want to understand the role of a website and SEO in building a business’s digital visibility and trust.
 
The course is suitable for business professionals, aspiring marketers, students, and business owners who want to not only have a website, but also build it with the right standards and optimize it for search engines.
 

 
What problem does the course solve?
 
Many websites fail to deliver the expected results not because of content, but because of poor structure, poor visual solutions, or lack of SEO. This course helps you understand how to create a usable website and how to ensure its visibility in search engines.
 

 
This course helps you understand:
 
what are the visual standards of a website and why are they important,
 
how is website creation done at a practical level,
 
what does SEO (On-Site and Off-Site) involve,
 
and what tools and platforms are used for web and SEO work.
 

 
Main topics of the course
 
Website visual standards
 
Design, usability and brand compliance
 

 
Website creation (practical course)
 
Website construction, page logic and content
 

 
SEO (On-Site and Off-Site)
 
Website optimization, external and internal factors
 

 
Tools and platforms
 
Tools used for web and SEO work
 

 
As a result, participants will be able to
 
Understand the importance of website construction and visual standards,
 
Participate in or independently create a website,
 
Apply the basic principles of SEO,
 
Use appropriate tools to improve the website and visibility.
 

 
This course is part of the Weekend School of Marketing program and contributes to the formation of digital presence and search engine thinking.
 

 
The goal of the course is to help participants actually use their knowledge of website and SEO in a business and work environment.