Weekend School Of Marketing
What makes a business grow steadily?
A well-structured, goal-oriented marketing strategy.
Weekend School of Marketing is a practical, in-depth course based on nearly 20 years of hands-on experience and modern marketing practices.
Why choose the Weekend School of Marketing?
• Solid marketing foundation in just 3 months
• 11 modules, 100+ hours of learning
• Fully practical, real-world applicable skills
• Trainers with years of proven industry experience
• Always up-to-date curriculum tailored to the Armenian market
• Classes only on weekends (Saturdays and Sundays), 12:30 PM – 5:00 PM
• Flexible payment options
• Ongoing support and contact with trainers and peers.
ABOUT WSM
Slice Consulting and Slice Academy, in collaboration with Armenian-Indian Center for Excellence in ICT (AITC), are excited to launch a fundamental unique professional program:
Weekend School of Marketing or Marketing from A to Z.
This program offers a comprehensive dive into marketing management and its key subfields, designed for both individual professionals and corporate teams seeking practical, up-to-date knowledge.
Why This Program Stands Out
Whether you're an aspiring marketer or a company looking to upskill your team, this course offers distinct advantages:
- Focus on the latest and most practical trends in modern marketing.
- Actionable knowledge designed with real-world application in mind.
- Optional certification to validate and measure learning outcomes.
- Training sessions led by leading experts who are successful practitioners in the field.
Program Outcomes
Complete the full program to receive an official Slice Academy certificate, endorsed by the international organization AITC.
Enroll in individual modules to receive a certificate of participation.
Want your expertise certified? Take the optional online exam for a detailed results report—60,000 AMD.
Special Offers
Enroll in any 3 individual modules and receive a 20% discount.
Take advantage of the Early Bird offer and register for the full program by August 15 and pay 329,000 AMD instead of 499,000 AMD with promo code: SLW299.
Corporate teams (2+ participants from the same company) benefit from a reduced rate of 269,000 AMD per person.
MODULE DETAILS
Module 1: Introductory Marketing
September 27
Price: 12 000 AMD
Trainer: Margaret Baburyan
About the module
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What is marketing?
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Main functions
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The main functions and KPIs of the marketing manager
Module 2: Customer Behavior
September 28
Price: 18 000 AMD
About the module
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Segmentation
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Target definition
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Buyer Personas
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Internal marketing
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Communications
Module 3: Marketing Research
October 4, 11
Price of the full course: 29 000 AMD
About the module
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What can be done?
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Methodology and methods
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Research like a pro
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Data analysis
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Neuromarketing
Submodules
Module 3.1: Classic Marketing Studies.
Module 3.2: Neuromarketing.
Module 4: Competitor Research and Analysis
October 5
Price: 12 000 AMD
About the module
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Marketing research
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Macro and micro analysis
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Key Approaches and SWOT (3-Level Model)
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PORTER'S Model and Competitive Marketing
Module 5: Branding, Design Marketing
October 12, 18
Price: 36 000 AMD
About the module
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Basic principles of branding
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Color psychology and basic standards
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Brand book (content, format, basic approaches)
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UI/UX design approaches
Submodules
Module 5.1: Branding, Naming.
Module 5.2: Design Marketing.
Module 6: Promotional Tools and Media Planning
October 18, 19, 25, 26
Price։ 49 000 AMD
About the module
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Media planning and sales analysis
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Formats and media
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Advertising quality control
Submodules
Module 6.1: Creative Advertising
Module 6.2: Media Planning and Sales
Module 6.3: Negotiation Skills, NLP, and EQ.
Module 6.4: BTL and Sales Promotion
Module 6.5: Non-Advertising Promotional Tools
Module: 7.1: Digital Marketing
November 1, 2, 8, 9, 15, 16, 22, 23
Price: 128 000 AMD
About the module
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Visual Content (4 hours)
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SMM and Content (8 hours)
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Digital Advertising (4 hours)
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Website and SEO (6 hours)
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Digital Analytics (2 hours)
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E-Commerce (2 hours)
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Email Marketing (2 hours)
Submodules
Module 7.1.1: Visual content.
Module 7.1.2: SMM and Content Marketing.
Module: 7.1.3: Digital Ads.
Module 7.1.4: Web Site & SEO.
Module 7.1.5: Digital Analytics.
Module: 7.1.6: E-Commerce.
Module 7.1.7: Email Marketing.
Module 7.2: Business and Risks
November 23
Price: 22 000 AMD
About the module
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Introduction
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Risk Identification/Detection
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Risk Assessment and Analysis
Module 7.3: Agile Marketing
November 29
Price ։ 36 000 AMD
About the module
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Intro to Agile Marketing
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Real-Time Marketing
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Agile Marketing tools
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Sprints and Iterations
Մոդուլ 7.4․ IDEA Validation
November 30
Price։ 29 000 AMD
About the module
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A business idea's value resonates the problem it solves for the customer
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The difference between goods and services
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Stages of startup development
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Assumption testing
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Customer Interviewing: The Art of Asking the Right Questions
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Customer engagement
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Business Model Canvas
Module 7.5: Creative Minds in Business
November 30
Price: 22 000 AMD
About the module
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What does the customer want?
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What questions do we ask ourselves?
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Tests.
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Cases from his my own experience.
Module 8: Trade Marketing
December 6, 7
Price: 22 000 AMD
About the module
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Merchandising standards
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Aroma Marketing
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Showcase design
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POS (Point of Sales) materials
Module 9: Sales Management
December 13, 14, 20, 21
Price: 79 000 AMD
About the module
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Sales models and formats
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Service and communication skills
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Negotiation skills, NLP and EQ
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Stress management
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Compliance management
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Cross Selling and Up-selling technologies
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Sales modeling and management
Ենթամոդուլներ
Module 9.1: Service and communication skills.
Module 9.2: Stress Management.
Module 9.3: PR and Media Relations
Module 9.4: Sales Modeling and Management.
Module 10: Marketing Strategy
December 27
Price: 29 000 AMD
About the module
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Marketing program
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Goal setting
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Reforms in real-time
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Roadmapping
Module 11: Finance in Marketing
December 28
Price: 18 000 AMD
About the module
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Finance for non-financiers
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Finance in Marketing
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Finance management
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Complex problems, simple solutions